Marketing, B.S.

Overall Requirements

  • 120 credit hours, to include at least 36 credits at or above the 300 course level
  • A cumulative GPA of at least 2.0
  • Grades of C or better in courses used to meet major requirements
  • Grade of C or better in: MKT 320
  • Marketing and Entrepreneurship double majors are permitted only 6 credits of duplicated credits. Only two of the following courses may count for both majors: MKT/ENT 328, MKT/ENT 403, MKT/ENT 427, ENT/MKT/LIS/GES 430, or MKT/ENT324.
  • At least 50 percent of the business semester hours required for the degree must be earned at UNC Greensboro

Degree Program Requirements

University Requirements
General Education Requirements - Minerva's Academic Curriculum (MAC)

Major Requirements

Bryan School Pre-Admission Courses 

Students should plan to complete the pre-admission courses by the end of the sophomore year, or as soon as possible thereafter.  See the Joseph M. Bryan School of Business and Economics for more information.

Required29-30
Blueprint for Personal Development
and Blueprint for Professional Development
Blueprint for Personal and Professional Development
Financial Accounting
Managerial Accounting
Principles of Microeconomics
Principles of Macroeconomics
Economic and Business Statistics I
Foundations for Analytics using Spreadsheets
Information Systems for Decision Making
Select one of the following:
Exploring Writing in College Contexts
Freshman Seminar in Reasoning and Discourse: Written Communication
College Writing I
Completion of one of the following: *
Calculus with Business Applications
Calculus I
Calculus II
Calculus III
Calculus A
Calculus B
*

Or a grade of C or better in any one of the following courses: MAT 115, MAT 118, MAT 150, MAT 151, or MAT 190

Bryan School Common Business Core

Required41-42
Global and Cultural Development
Leadership Development
Introduction to Communication Studies
Calculus with Business Applications
Calculus I
Calculus II
Calculus III
Calculus A
Calculus B
The International Economy
Business Finance I
Introduction to International Business
Organizational Behavior
The Legal Environment of Business
Business Policy and Strategy *
Business Communication & Innovation
Principles of Marketing
Ethical Issues in Business
Ethical Issues in Entrepreneurship
Operations Management
Global Sustainability Elective
One chosen from the list below: **
Economics of a Global Sustainable Society
Entrepreneurship in a Sustainable Global Environment
Global Crossings: Topics in Images, Media, and Texts
Global Green: Cultures of Production and/or Consumption
Introduction to Sustainable Development
*

Hospitality and Tourism Management majors are exempt from the MGT 491 requirement; a similar course, STH 491, is taken within the major requirements.

**

Or other approved Global Sustainability elective.

Major Requirements

Required3
Consumer Behavior

Concentration

 Select one of the concentrations as detailed following the major requirements.

  • Professional Selling
  • Social Media
  • Strategic Marketing

Electives

Electives sufficient to complete the 120 credit hours required for the degree.

Professional Selling Concentration Requirements

Required9
Professional Selling *
Sales Leadership *
Effective Selling
Electives3
Select one of the following:
Introduction to Retailing
Social Media Marketing
Entrepreneurial Marketing *
Sports Marketing
Promotion Management in Esports
Fundamentals of Marketing Research
International Marketing
Personal Selling Internship *, **
Advanced Marketing Management
Digital Marketing Analytics
Marketing Internship **
Honors Work
Independent Study in Marketing
*

Entrepreneurship and Marketing double majors are permitted only 6 credits of duplicated credits. Only two of the following courses may count for both majors: MKT 324, MKT 328, MKT 403, and MKT 427.

**

Only one of the following internship courses may count as a Marketing major elective: MKT 427 or MKT 450.

Social Media Marketing Concentration Requirements

Required9
Social Media Marketing
Advanced Marketing Management
Digital Marketing Analytics
Electives3
Select 3 credits from the following:
Professional Selling *
Introduction to Retailing
Sales Leadership *
Entrepreneurial Marketing *
Sports Marketing
Promotion Management in Esports
Fundamentals of Marketing Research
International Marketing
Personal Selling Internship *, **
Effective Selling
Marketing Internship **
Honors Work
Independent Study in Marketing
*

Entrepreneurship and Marketing double majors are permitted only 6 credits of duplicated credits. Only two of the following courses may count for both majors: MKT 324MKT 328MKT 403, and MKT 427.

**

Only one of the following internship courses may count as a Marketing major elective: MKT 427 or MKT 450.

Strategic Marketing Concentration Requirements

Required9
Fundamentals of Marketing Research
International Marketing
Advanced Marketing Management
Electives3
Select one from the following:
Professional Selling *
Introduction to Retailing
Sales Leadership *
Social Media Marketing
Entrepreneurial Marketing *
Sports Marketing
Promotion Management in Esports
Personal Selling Internship *, **
Effective Selling
Digital Marketing Analytics
Marketing Internship **
Honors Work
Independent Study in Marketing
*

Entrepreneurship and Marketing double majors are permitted only 6 credits of duplicated credits. Only two of the following courses may count for both majors: MKT 324MKT 328MKT 403, and MKT 427.

**

Only one of the following internship courses may count as a Marketing major elective: MKT 427 or MKT 450.

Disciplinary Honors in Marketing, Entrepreneurship, and Hospitality and Tourism  

Requirements

  • A minimum of 12 credit hours as defined below.
  • UNC Greensboro cumulative GPA of 3.30 or better or, for transfer students, cumulative GPA of 3.30 or better from all prior institutions.
Required3
Senior Honors Project
6 credits of Honors coursework in the major6
3 credits of Honors coursework in the major or another area3

Recognition

Receive a Certificate of Disciplinary Honors in Marketing, Entrepreneurship, and Hospitality & Tourism; have that accomplishment, along with the title of the Senior Honors Project, noted on the official transcript; and be recognized at a banquet held at the end of the spring semester.

Honors Advisor

Contact Lori Mackowski at lamackow@uncg.edu for further information and guidance about Honors in Marketing, Entrepreneurship, and Hospitality & Tourism. To apply: http://honorscollege.uncg.edu/forms/disc-application.pdf