Marketing, B.S.
Overall Requirements
- 122 credit hours, to include at least 36 credits at or above the 300 course level
- A cumulative GPA of at least 2.0
- Grades of C or better in courses used to meet major requirements
Major Requirements
Bryan School Pre-Admission Courses (24 credit hours)
Students should plan to complete the pre-admission courses by the end of the sophomore year, or as soon as possible thereafter. See the Joseph M. Bryan School of Business and Economics for more information.
| Code | Title | Credit Hours |
|---|---|---|
| Financial Accounting | ||
or ACC 218 | Financial Statement Preparation and Disclosures | |
| Principles of Microeconomics † | ||
| Principles of Macroeconomics † | ||
| Economic and Business Statistics I | ||
| Business Computing I | ||
| Information Systems in Organizations | ||
Select one of the following: | ||
| College Writing I †† | ||
| Freshman Seminar in Reasoning and Discourse I †† | ||
| College Writing I †† | ||
Completion of one of the following: * | ||
| Calculus with Business Applications ††† | ||
| Calculus I ††† | ||
| * | Or a grade of C or better in any one of the following courses: MAT 115, MAT 150, MAT 151, or MAT 190. |
| † | Counts toward GEC GSB requirement. |
| †† | Counts toward GEC GRD requirement. |
| ††† | Counts toward GEC GMT requirement. |
Common Business Core (36 credit hours)
| Code | Title | Credit Hours |
|---|---|---|
| Introduction to Communication Studies † | ||
| The International Economy | ||
| Business Finance I | ||
| Introduction to International Business | ||
| Organizational Behavior | ||
| The Legal Environment of Business | ||
| Business Policy and Strategy | ||
| Business Communications | ||
| Principles of Marketing | ||
| Ethical Issues in Business †† | ||
or PHI 362 | Ethical Issues in Entrepreneurship | |
| Operations Management | ||
Global Sustainability Elective | ||
One chosen from the list below. * | ||
| Economics of a Global Sustainable Society | ||
| Entrepreneurship in a Sustainable Global Environment | ||
| Introduction to Sustainability Studies | ||
| Global Crossings: Topics in Images, Media, and Texts | ||
| Global Green: Cultures of Production and/or Consumption | ||
| Introduction to Sustainable Development | ||
| * | Or other approved Global Sustainability elective. |
| † | Counts toward GEC GRD requirement. |
| †† | Counts toward GEC GPR requirement. |
Marketing Courses
| Code | Title | Credit Hours |
|---|---|---|
| Required | 12 | |
| Principles of Marketing * | ||
| Fundamentals of Marketing Research | ||
| International Marketing | ||
| Advanced Marketing Management | ||
| Major Electives | 6 | |
Select two of the following: | ||
| Professional Selling | ||
MKT 325 | ||
| Introduction to Retailing | ||
| Sales Leadership ** | ||
| Social Media: A Marketing Perspective | ||
| Entrepreneurial Marketing ** | ||
| Sports Marketing | ||
| Key Account Selling | ||
| Promotion Management | ||
| Personal Selling Internship **, 1 | ||
| Consumer Behavior | ||
| Effective Selling | ||
| Marketing Internship 1 | ||
| Honors Work | ||
| * | All students pursuing the Marketing major must receive a C or better in MKT 320. |
| ** | Entrepreneurship and Marketing double majors are permitted only 6 credits of duplicated credits. Only two of the following courses may count for both majors: MKT 328, MKT 403, MKT 427, and MKT 530. |
| 1 | Only one of the following internship courses may count as a Marketing major elective: MKT 427 or MKT 450. |
Electives
Electives sufficient to complete 122 total credit hours required for the degree.