Marketing, B.S.
Overall Requirements
- 120 credit hours, to include at least 36 credits at or above the 300 course level
- A cumulative GPA of at least 2.0
- Grades of C or better in courses used to meet major requirements
Degree Program Requirements
Code | Title | Credit Hours |
---|---|---|
University Requirements | ||
General Education Core Requirements (GEC) |
Major Requirements
Bryan School Pre-Admission Courses (29 credit hours)
Students should plan to complete the pre-admission courses by the end of the sophomore year, or as soon as possible thereafter. See the Joseph M. Bryan School of Business and Economics for more information.
Code | Title | Credit Hours |
---|---|---|
Blueprint for Personal Development and Blueprint for Professional Development | ||
or BUS 216 | Blueprint for Personal and Professional Development | |
Financial Accounting | ||
Managerial Accounting | ||
Principles of Microeconomics † | ||
Principles of Macroeconomics † | ||
Economic and Business Statistics I | ||
Business Computing I | ||
Information Systems in Organizations | ||
Select one of the following: | ||
College Writing I †† | ||
Freshman Seminar in Reasoning and Discourse I †† | ||
College Writing I †† | ||
Completion of one of the following: * | ||
Calculus with Business Applications ††† | ||
Calculus I ††† |
* | Or a grade of C or better in any one of the following courses: MAT 115, MAT 150, MAT 151, or MAT 190. |
† | Counts toward GEC GSB requirement. |
†† | Counts toward GEC GRD requirement. |
††† | Counts toward GEC GMT requirement. |
Common Business Core (38 credit hours)
Code | Title | Credit Hours |
---|---|---|
Global and Cultural Development | ||
Leadership Development | ||
Introduction to Communication Studies † | ||
Calculus with Business Applications | ||
or MAT 191 | Calculus I | |
The International Economy | ||
Business Finance I | ||
Introduction to International Business | ||
Organizational Behavior | ||
The Legal Environment of Business | ||
Business Policy and Strategy 1 | ||
Business Communication & Innovation | ||
Principles of Marketing 2 | ||
Ethical Issues in Business †† | ||
Operations Management | ||
Global Sustainability Elective | ||
One chosen from the list below. 3 | ||
Economics of a Global Sustainable Society | ||
Entrepreneurship in a Sustainable Global Environment | ||
Introduction to Sustainability | ||
Global Crossings: Topics in Images, Media, and Texts | ||
Global Green: Cultures of Production and/or Consumption | ||
Introduction to Sustainable Development |
1 | Sustainable Tourism and Hospitality majors are exempt from the MGT 491 requirement; a similar course, STH 491, is taken within the major requirements. |
2 | All students pursuing the Marketing major must receive a C or better in MKT 320. |
3 | Or other approved Global Sustainability elective. |
† | Counts toward GEC GRD requirement. |
†† | Counts toward GEC GPR requirement. |
Major Requirements
Code | Title | Credit Hours |
---|---|---|
Required | 3 | |
Consumer Behavior |
Concentration
Select one of the concentrations as detailed following the major requirements.
-
Professional Selling
-
Social Media
-
Strategic Marketing
Electives
Electives sufficient to complete the 120 credit hours required for the degree.
Professional Selling Concentration Requirements
Code | Title | Credit Hours |
---|---|---|
Required | 9 | |
Professional Selling | ||
Sales Leadership 1 | ||
Effective Selling | ||
Electives | 3 | |
Select one of the following: | ||
Introduction to Retailing | ||
Social Media: A Marketing Perspective | ||
Entrepreneurial Marketing 1 | ||
Sports Marketing | ||
Key Account Selling | ||
Promotion Management | ||
Fundamentals of Marketing Research | ||
International Marketing | ||
Personal Selling Internship 1, 2 | ||
Advanced Marketing Management | ||
Digital Marketing Analytics | ||
Marketing Internship 2 | ||
Honors Work |
1 | Entrepreneurship and Marketing double majors are permitted only 6 credits of duplicated credits. Only two of the following courses may count for both majors: MKT 328, MKT 403, MKT 427, and MKT 430. |
2 | Only one of the following internship courses may count as a Marketing major elective: MKT 427 or MKT 450. |
Social Media Marketing Concentration Requirements
Code | Title | Credit Hours |
---|---|---|
Required | 9 | |
Social Media: A Marketing Perspective | ||
Advanced Marketing Management | ||
Digital Marketing Analytics | ||
Electives | 3 | |
Select 3 credits from the following: | ||
Professional Selling | ||
Introduction to Retailing | ||
Sales Leadership 1 | ||
Entrepreneurial Marketing 1 | ||
Sports Marketing | ||
Key Account Selling | ||
Promotion Management | ||
Fundamentals of Marketing Research | ||
International Marketing | ||
Personal Selling Internship 1, 2 | ||
Effective Selling | ||
Marketing Internship 2 | ||
Honors Work |
1 | Entrepreneurship and Marketing double majors are permitted only 6 credits of duplicated credits. Only two of the following courses may count for both majors: MKT 328, MKT 403, MKT 427, and MKT 430. |
2 | Only one of the following internship courses may count as a Marketing major elective: MKT 427 or MKT 450. |
Strategic Marketing Concentration Requirements
Code | Title | Credit Hours |
---|---|---|
Required | 9 | |
Fundamentals of Marketing Research | ||
International Marketing | ||
Advanced Marketing Management | ||
Electives | 3 | |
Select one from the following: | ||
Professional Selling | ||
Introduction to Retailing | ||
Sales Leadership 1 | ||
Social Media: A Marketing Perspective | ||
Entrepreneurial Marketing 1 | ||
Sports Marketing | ||
Key Account Selling | ||
Promotion Management | ||
Personal Selling Internship 1, 2 | ||
Effective Selling | ||
Digital Marketing Analytics | ||
Marketing Internship 2 | ||
Honors Work |
1 | Entrepreneurship and Marketing double majors are permitted only 6 credits of duplicated credits. Only two of the following courses may count for both majors: MKT 328, MKT 403, MKT 427, and MKT 430. |
2 | Only one of the following internship courses may count as a Marketing major elective: MKT 427 or MKT 450. |
Disciplinary Honors in Marketing, Entrepreneurship, and Hospitality and Tourism
Requirements
- A minimum of 12 credit hours as defined below.
- UNC Greensboro cumulative GPA of 3.30 or better or, for transfer students, cumulative GPA of 3.30 or better from all prior institutions.
Code | Title | Credit Hours |
---|---|---|
Required | 3 | |
Senior Honors Project | ||
6 credits of Honors coursework in the major | 6 | |
3 credits of Honors coursework in the major or another area | 3 |
Recognition
Receive a Certificate of Disciplinary Honors in Marketing, Entrepreneurship, and Hospitality & Tourism; have that accomplishment, along with the title of the Senior Honors Project, noted on the official transcript; and be recognized at a banquet held at the end of the spring semester.
Honors Advisor
Contact Lori Mackowski at lamackow@uncg.edu for further information and guidance about Honors in Marketing, Entrepreneurship, and Hospitality & Tourism. To apply: http://honorscollege.uncg.edu/forms/disc-application.pdf