Marketing, B.S.

Overall Requirements

  • 122 credit hours, to include at least 36 credits at or above the 300 course level
  • A cumulative GPA of at least 2.0
  • Grades of C or better in courses used to meet major requirements

Major Requirements

Bryan School Pre-Admission Courses (29 credit hours)

Students should plan to complete the pre-admission courses by the end of the sophomore year, or as soon as possible thereafter. See the Joseph M. Bryan School of Business and Economics for more information. 

Blueprint for Professional Success
Financial Accounting
Financial Statement Preparation and Disclosures
Managerial Accounting
Principles of Microeconomics
Principles of Macroeconomics
Economic and Business Statistics I
Business Computing I
Information Systems in Organizations
Select one of the following:
College Writing I ††
Freshman Seminar in Reasoning and Discourse I ††
College Writing I ††
Completion of one of the following: *
Calculus with Business Applications †††
Calculus I †††

Common Business Core (36–39 credit hours)

Introduction to Communication Studies
The International Economy
Business Finance I
Calculus with Business Applications *
Calculus I
Introduction to International Business
Organizational Behavior
The Legal Environment of Business
Business Policy and Strategy
Business Communications
Principles of Marketing
Ethical Issues in Business ††
Ethical Issues in Entrepreneurship
Operations Management
Global Sustainability Elective
One chosen from the list below. **
Economics of a Global Sustainable Society
Entrepreneurship in a Sustainable Global Environment
ENV 110
Global Crossings: Topics in Images, Media, and Texts
Global Green: Cultures of Production and/or Consumption
Introduction to Sustainable Development

Marketing Courses

Principles of Marketing *
Fundamentals of Marketing Research
International Marketing
Advanced Marketing Management
Major Electives6
Select two of the following:
Professional Selling
E-commerce in Marketing
Introduction to Retailing
Sales Leadership **
Social Media: A Marketing Perspective
Entrepreneurial Marketing **
Sports Marketing
Key Account Selling
Promotion Management
Personal Selling Internship **, 1
Consumer Behavior
Effective Selling
Marketing Internship 1
Honors Work


Electives sufficient to complete 122 total credit hours required for the degree.