Marketing, B.S.
Overall Requirements
- 120 credit hours, to include at least 36 credits at or above the 300 course level
- A cumulative GPA of at least 2.0
- Grades of C or better in courses used to meet major requirements
Degree Program Requirements
| Code | Title | Credit Hours |
|---|---|---|
| University Requirements | ||
| General Education Requirements (MAC) | ||
Major Requirements
Bryan School Pre-Admission Courses (29 credit hours)
Students should plan to complete the pre-admission courses by the end of the sophomore year, or as soon as possible thereafter. See the Joseph M. Bryan School of Business and Economics for more information.
| Code | Title | Credit Hours |
|---|---|---|
| Blueprint for Personal Development and Blueprint for Professional Development | ||
or BUS 216 | Blueprint for Personal and Professional Development | |
| Financial Accounting | ||
| Managerial Accounting | ||
| Principles of Microeconomics | ||
| Principles of Macroeconomics | ||
| Economic and Business Statistics I | ||
| Foundations for Analytics using Spreadsheets | ||
| Information Systems for Decision Making | ||
Select one of the following: | ||
| Exploring Writing in College Contexts | ||
| Freshman Seminar in Reasoning and Discourse: Written Communication | ||
| College Writing I | ||
Completion of one of the following: * | ||
| Calculus with Business Applications | ||
| Calculus I | ||
| * | Or a grade of C or better in any one of the following courses: MAT 115, MAT 118, MAT 150, MAT 151, or MAT 190. |
Common Business Core (41 credit hours)
| Code | Title | Credit Hours |
|---|---|---|
| Global and Cultural Development | ||
| Leadership Development | ||
| Introduction to Communication Studies † | ||
| Calculus with Business Applications | ||
or MAT 191 | Calculus I | |
| The International Economy | ||
| Business Finance I | ||
| Introduction to International Business | ||
| Organizational Behavior | ||
| The Legal Environment of Business | ||
| Business Policy and Strategy * | ||
| Business Communication & Innovation | ||
| Principles of Marketing ** | ||
| Ethical Issues in Business | ||
or PHI 362 | Ethical Issues in Entrepreneurship | |
| Operations Management | ||
| Global Sustainability Elective | ||
One chosen from the list below. 1 | ||
| Economics of a Global Sustainable Society | ||
| Entrepreneurship in a Sustainable Global Environment | ||
| Introduction to Sustainability | ||
| Global Crossings: Topics in Images, Media, and Texts | ||
| Global Green: Cultures of Production and/or Consumption | ||
| Introduction to Sustainable Development | ||
| * | Hospitality and Tourism Management majors are exempt from the MGT 491 requirement; a similar course, STH 491, is taken within the major requirements. |
| ** | All students pursuing the Marketing major must receive a C or better in MKT 320. |
| 1 | Or other approved Global Sustainability elective. |
Major Requirements
| Code | Title | Credit Hours |
|---|---|---|
| Required | 3 | |
| Buyer Behavior | ||
Concentration
Select one of the concentrations as detailed following the major requirements.
-
Professional Selling
-
Social Media
-
Strategic Marketing
Electives
Electives sufficient to complete the 120 credit hours required for the degree.
Professional Selling Concentration Requirements
| Code | Title | Credit Hours |
|---|---|---|
| Required | 9 | |
| Professional Selling | ||
| Sales Leadership 1 | ||
| Effective Selling | ||
| Electives | 3 | |
| Select one of the following: | ||
| Introduction to Retailing | ||
| Social Media: A Marketing Perspective | ||
| Entrepreneurial Marketing 1 | ||
| Sports Marketing | ||
| Key Account Selling | ||
| Promotion Management | ||
| Fundamentals of Marketing Research | ||
| International Marketing | ||
| Personal Selling Internship 1, 2 | ||
| Advanced Marketing Management | ||
| Digital Marketing Analytics | ||
| Marketing Internship 2 | ||
| Honors Work | ||
| 1 | Entrepreneurship and Marketing double majors are permitted only 6 credits of duplicated credits. Only two of the following courses may count for both majors: MKT 328, MKT 403, MKT 427, and MKT 430. |
| 2 | Only one of the following internship courses may count as a Marketing major elective: MKT 427 or MKT 450. |
Social Media Marketing Concentration Requirements
| Code | Title | Credit Hours |
|---|---|---|
| Required | 9 | |
| Social Media: A Marketing Perspective | ||
| Advanced Marketing Management | ||
| Digital Marketing Analytics | ||
| Electives | 3 | |
| Select 3 credits from the following: | ||
| Professional Selling | ||
| Introduction to Retailing | ||
| Sales Leadership 1 | ||
| Entrepreneurial Marketing 1 | ||
| Sports Marketing | ||
| Key Account Selling | ||
| Promotion Management | ||
| Fundamentals of Marketing Research | ||
| International Marketing | ||
| Personal Selling Internship 1, 2 | ||
| Effective Selling | ||
| Marketing Internship 2 | ||
| Honors Work | ||
| 1 | Entrepreneurship and Marketing double majors are permitted only 6 credits of duplicated credits. Only two of the following courses may count for both majors: MKT 328, MKT 403, MKT 427, and MKT 430. |
| 2 | Only one of the following internship courses may count as a Marketing major elective: MKT 427 or MKT 450. |
Strategic Marketing Concentration Requirements
| Code | Title | Credit Hours |
|---|---|---|
| Required | 9 | |
| Fundamentals of Marketing Research | ||
| International Marketing | ||
| Advanced Marketing Management | ||
| Electives | 3 | |
| Select one from the following: | ||
| Professional Selling | ||
| Introduction to Retailing | ||
| Sales Leadership 1 | ||
| Social Media: A Marketing Perspective | ||
| Entrepreneurial Marketing 1 | ||
| Sports Marketing | ||
| Key Account Selling | ||
| Promotion Management | ||
| Personal Selling Internship 1, 2 | ||
| Effective Selling | ||
| Digital Marketing Analytics | ||
| Marketing Internship 2 | ||
| Honors Work | ||
| 1 | Entrepreneurship and Marketing double majors are permitted only 6 credits of duplicated credits. Only two of the following courses may count for both majors: MKT 328, MKT 403, MKT 427, and MKT 430. |
| 2 | Only one of the following internship courses may count as a Marketing major elective: MKT 427 or MKT 450. |
Disciplinary Honors in Marketing, Entrepreneurship, and Hospitality and Tourism
Requirements
- A minimum of 12 credit hours as defined below.
- UNC Greensboro cumulative GPA of 3.30 or better or, for transfer students, cumulative GPA of 3.30 or better from all prior institutions.
| Code | Title | Credit Hours |
|---|---|---|
| Required | 3 | |
| Senior Honors Project | ||
| 6 credits of Honors coursework in the major | 6 | |
| 3 credits of Honors coursework in the major or another area | 3 | |
Recognition
Receive a Certificate of Disciplinary Honors in Marketing, Entrepreneurship, and Hospitality & Tourism; have that accomplishment, along with the title of the Senior Honors Project, noted on the official transcript; and be recognized at a banquet held at the end of the spring semester.
Honors Advisor
Contact Lori Mackowski at lamackow@uncg.edu for further information and guidance about Honors in Marketing, Entrepreneurship, and Hospitality & Tourism. To apply: http://honorscollege.uncg.edu/forms/disc-application.pdf