Management

Professor

Moses AcquaahG

Ai-Chia ChuangG

Nir B. KshetriG

Riikka M. SaralaG

Vasyl TarasG

Associate Professor

Arran James CazaG

Brianna B CazaG

Vladislav MaksimovG

Jun YangG

Assistant Professor

Soheil HooshangiG

Dishi Hu

Yonghong LiuG

Mark R MallonG

Jason Reed PierceG

Marketa RickleyG

Madelynn Raissa Dawn StackhouseG

Senior Lecturer

Michael A. BeitlerG

Eloise McCain Hassell

Lecturer

Sherry Felicia Abernathy

Aprille N BlackG

Lisa Gibson Blevins

Charles Robin Britt

John Joseph CenevivaG

Terri Lynne Cummings

Zac Andrew Engle

David Allen Jackson

Thad Thad Lewallen

Nicole Joy Manzano

Eric Joseph Melniczek

Peyton Clark Merriam

Lisa J Morrison

Michele McGlinchey Morrissey

Lasse Samuel Palomaki

Njyhalo Cedar Pavati

Jennifer M Rauchut

Richard Alvin Rorrer

Ronnie Rogers Shaffer

Neil N Shoffner

Stephen John Swetoha

Lizzy Brinton Tahsuda

Susan Lynn Terrell

Christopher Michael Wainscott

Lascel A. Webley

Leslie M Welch

Rimi Zakaria

G

​Graduate-level faculty 

Business Administration (BUS)

BUS 105 Blueprint for Professional Success 2

Establish business skills determined by employers as critical for success. Engage in professional development exercises. Explore academic opportunities to create student's personal and professional blueprint.

Prerequisites: Open to first and second semester freshmen who are Majors in ACCT, BADM, CARS, ECON, ENTR, FINC, INTB, ISSC, MKTG, or STHP.

BUS 115 Blueprint for Personal Development 1

The first step toward becoming a successful business professional is establishing a sense of self. Students engage in personal development to expand their self-awareness and identify opportunities for personal growth.

Prerequisites: Open to first and second semester freshmen who are PACC, PBAD, CARS, ECON, ECOS, PENT, PFIN, PHTM, PINT, PISC, or PMKT.

BUS 130 Entrepreneurship in a Sustainable Global Environment 3

Global forces will restructure the world economy for the foreseeable future. Entrepreneurship, sustainability, and innovation will drive companies and individuals and produce major changes within that environment.

MAC: MAC Global and Intercultural

Notes: Same as ENT 130.

BUS 201 Creativity, Innovation, and Vision 3

Creativity and innovation is examined through an interdisciplinary lens. We examine how creative and innovative thinking gives us the vision to see opportunities and how they impact society.

MAC: MAC CritThink Soc and BehavSci

Notes: Same as ENT 201.

BUS 206 Start Something Globally Sustainable! 3

Students learn the basics of establishing a new business from idea to inception while identifying dynamic elements of culture and environmental systems through the finalized sustainable global business, esports application, and direct selling assignment. Students may have the opportunity for a loan to establish a viable business.

MAC: MAC Global and Intercultural

Prerequisites: None.

Notes: Same as ENT 206.

BUS 215 Blueprint for Professional Development 1

Students engage in personal development to expand their self-awareness and identify opportunities for personal growth, to begin building a professional portfolio, and develop employment related skills.

Prerequisites: BUS 115. Open to sophomores who are PACC, PBAD, CARS, ECON, ECOS, PENT, PFIN, PHTM, PINT, PISC, or PMKT.

BUS 216 Blueprint for Personal and Professional Development 2

Students will begin building a professional portfolio and engaging in topics designed to promote the development of skills determined by employers as critical for success.

Prerequisites: Restricted to sophomore, junior or senior students who are pre-admitted to or admitted to majors in the Business School (PACC, ACCT, PBAD, BADM, CARS, ECON, ECOS, PENT, ENTR, PFIN, FINC, PHTM, HTMT, PINT, INTB, PISC, ISSC, PMKT, or MKTG).

Notes: Students may not receive credit for both BUS 216 and either BUS 115 or BUS 215.

BUS 240 Introduction to the Entrepreneurial Experience 3

Introduction to the entrepreneurial experience including historical perspectives, the role of entrepreneurs in supporting the economy, the entrepreneurial process, venture creation, and innovation.

Notes: Same as ENT 240.

BUS 300 Ideas to Sustainable Opportunities: Feasibility Analysis 3

Provides the knowledge and skills to develop a sustainable feasibility plan for a new business venture that will be the basis for developing a business plan.

Prerequisites: ENT/FIN 200 or ACC 201. or permission of instructor;

Notes: Same as ENT 300.

BUS 315 Global and Cultural Development 1

This course facilitates team work, collaboration and cultural intelligence through a global team project. Students participate in activities to improve their professional skills and career readiness in a global environment.

Prerequisites: BUS 215 or BUS 216. concurrent enrollment in MGT 301 or previous credit for MGT 301; Junior standing; Students who are Majors in ACCT, BADM, CARS, ECOS, ENTR, FINC, INTB, ISSC, HTMT, or MKTG.

BUS 328 Organizational Leadership 3

The course examines the theories and models of leadership. Environmental pressures, organizational objectives, company culture, and individual ethical standards will be examined to incorporate the situational determinants of leadership effectiveness.

Prerequisites: Sophomore standing.

BUS 336 Opportunities to Action: Business Plan 3

Provides the knowledge and skills to develop a feasibility plan into a business plan for a new venture, which culminates in a business plan competition.

Prerequisites: BUS 300 or ENT 300.

Notes: Same as ENT 336.

BUS 337 Family Business 3

Overview of family business, including what is required for family harmony and business continuity.

Notes: Same as ENT 337.

BUS 338 Global Franchising 3

This course introduces the student to opportunities in franchising including becoming a franchisee or franchisor.

Prerequisites: ACC 201 or ENT 200/FIN 200.

Notes: Same as ENT 338, HTM 338.

BUS 339 Entrepreneurial Leadership 3

Leadership theories, skills, and practices necessary for effectiveness in varied entrepreneurial settings, including private businesses, corporations, not-for-profit organizations, and social movements.

Notes: Same as ENT 339.

BUS 340 Social Entrepreneurship 3

Introduction to social entrepreneurship including identification of social problems and how they are solved through innovation, community impact, sustainability, ethical, scalable, economic value creation, and risk-taking efforts including in direct selling.

Notes: Same as ENT 340.

BUS 342 International Entrepreneurship 3

Creation and management of business ventures with international dimensions are examined, and economic and formal/informal institutions affecting entrepreneurship are discussed.

Notes: Same as ENT 342.

BUS 415 Leadership Development 1

Students learn about the qualities of good leaders and demonstrate those qualities are exercised in a business environment with a specific focus on ethical and sustainable decision making.

Prerequisites: BUS 315. Open to Seniors who are Majors in ACCT, BADM, CARS, ECON, ECOS, ENTR, FINC, HTMT, INTB, ISSC, or MKTG.

BUS 440 Social Entrepreneurship: Justice and a Green Environment 3

Interdisciplinary engagement of social entrepreneurship as model for change on an issue of environmental sustainability. Exploration of models that respond to social, economic, environmental, and justice issues.

Prerequisites: Upper-division undergraduate status.

Notes: Same as ENT 440, PCS 440, WGS 440.

BUS 450 Directed Business Practice 3

Planned work experience approved in advance by instructor. This is a web-based course that requires regularly scheduled work in an organization that sponsors your internship. In addition, the course requires reading, writing, and skill practice assignments.

Prerequisites: Junior standing and written permission of the instructor.

Notes: Open to all majors. Same as ENT 450.

BUS 454 Coordination Work Based 3

BUS 493 Honors Work 3-6

Honors Work.

Prerequisites: Permission of instructor. 3.30 GPA in the major; 12 s.h. in the major;

Notes: May be repeated for credit if the topic of study changes.

BUS 494 Surv Bus/Mkt Education 3

BUS 495 Curr/Clsrm Org Bus/Mkt Prog 3

BUS 496 Sel Topics Bus/Mkt Educ 1-3

BUS 499 Selected Topics in Entrepreneurship 1-3

Study of topics of common interest to those interested in entrepreneurship. Group discussion and study rather than independent study emphasized. Generally non-recurring topics studied.

Prerequisites: Junior standing. or permission of instructor

Notes: May be repeated for credit if the topic of study changes. Same as ENT 499.

BUS 606 International Entrepreneurship 3

This course is for students interested in starting, joining, or expanding international ventures. It examines dimensions affecting entrepreneurship, including modes of entry (direct selling, franchising, internet), economic, and formal/informal institutions.

Notes: Same as ENT 606.

BUS 609 Franchising 3

Develop knowledge and skills needed to succeed as a franchisee, franchisor, or franchise executive, including understanding the Franchise Disclosure Document and the role of entrepreneurship in franchising.

BUS 614 Leadership in the International Environment 3

Understanding and analyses of leadership and followership in an international context. Application of theoretical frameworks and provision of practical advice for leading across cultural boundaries and addressing international challenges.

BUS 615 Global Business 3

Principles, practices and processes of conducting businesses in the globalized environment.

BUS 616 International Business Negotiations 3

Provides theoretical principles and concepts that aid students in preparing for, performing in, and evaluating international business negotiations.

BUS 617 International Strategy 3

Examines key frameworks and theories in international strategy and their application to strategy practice and research.

Prerequisites: BUS 615 or permission of program director.

BUS 618 International Collaboration Project I 3

The course offers an opportunity to learn international collaboration through practice, an experiential exercise where the students complete an international business consulting project working in global virtual teams.

Prerequisites: BUS 622 or permission of program director.

BUS 619 International Collaboration Project II 3

Offers theoretical training and the opportunity to further develop international collaboration skills through practice by participating in an experiential learning exercise as a coach and manager of global virtual teams.

Prerequisites: BUS 618.

BUS 621 Research Methods 3

Familiarize students with inductive and deductive research in international business. Selecting a data gathering method, designing a survey/questionnaire, and sampling methods. Analyzing data and interpreting results to make international business decisions.

BUS 622 Cross-Cultural Management 3

Examines the effect of cultural differences on management in organizations. Provides students with an understanding of the challenges and opportunities in managing people from diverse cultural backgrounds at the workplace.

BUS 623 International Marketing 3

Issues in international marketing are addressed from both theoretical and experiential learning perspectives.

BUS 624 Global Workforce Performance Management 3

Examination of the broader areas of "Performance Management" in effective workforce management in the US and around the world.

BUS 625 Training and Development of Human Resources 3

Examines the role of training and development in business organizations. Explores training needs assessment techniques, determining training objectives, and choosing the appropriate training methods to successfully implement training programs that improve organizational efficiency and effectiveness.

BUS 626 Managing Employee and Organizational Development 3

Provides an overview of the roles of human resource managers as organizational effectiveness champions, employee champions, change agents, and internal consultants. Explores topics such as the importance of communication, leading change, employee engagement, managing teams, diversity and inclusion, corporate social responsibility, and improving organizational effectiveness.

BUS 627 Global Human Resource Management 3

Focuses on examining the unique challenges and opportunities presented by the increasing internationalization and multiculturalism of the workplace and the development of competences needed to effectively manage human resources in global cross-cultural contexts.

BUS 628 Global Sustainability Management 3

Provides an overview of concepts in sustainability management, sustainability strategies, stakeholder perspectives on sustainability management, and functional perspectives of sustainability management from a global perspective. Equips students with tools to implement sustainability management in a company and improve its sustainability performance.

BUS 640 Experiences in Sustainable Entrepreneurship 3

Interdisciplinary course in sustainable entrepreneurship. Exploration of models for designing and implementing entrepreneurial projects which respond to social, economic, environmental, and justice issues. Introduction to direct action and evaluation.

Notes: Same as ENT 640, WGS 640.

BUS 695 Special Topics in International Business 3

This course focuses on current trends and topics in international business.

BUS 701 Doctoral Research Methods I (Quantitative Research Methods) 3

Examines multivariate statistical techniques including exploratory factor analysis and principal components analysis, confirmatory factor analysis; moderation and mediation analysis; structural equation modeling and hierarchical linear modeling.

BUS 702 Doctoral Research Methods II (Qualitative Research Methods) 3

Discussion of the nature of qualitative research in organization studies. Discuss qualitative methodological approaches, and the design, implementation and publication of qualitative research.

BUS 703 Doctoral Research Methods III (Applied Research Methods in Business) 3

The application of quantitative and qualitative methods in conducting high quality research in business.

Prerequisites: BUS 701, BUS 702.

BUS 705 Seminar in Academic Writing and Publishing 3

Provides an in-depth review and understanding of academic and scholarly writing, explains the process of developing and publishing academic work, with the focus on publishing business research and scholarly work.

BUS 720 Seminar in Organization Theory 3

Examines the theory and research related to organizations, including theories that cross micro/macro boundaries and represent novel contributions from organizational perspectives; the history and development of research on organizations.

BUS 721 Seminar in Organizational Behavior 3

Classic and current theory in organizational behavior, including the role and effects of individual differences, perception, job design, groups, motivation, job satisfaction, organizational commitment, and other aspect of organizational design.

BUS 722 Seminar in Organizational Leadership 3

Provides an in-depth review of classic and modern theories and application of leadership and followership models in organizations, including critical examination of leadership in cross-cultural settings.

Prerequisites: BUS 721 or permission of the instructor.

BUS 730 Seminar in International Business Theory 3

Comprehensive overview of international business field, including theoretical and empirical approaches to the study of cross-border business, evolution of thought in international business, theory of the MNC, and contemporary perspectives.

BUS 731 Seminar in Cross-Cultural Management 3

An in-depth review of the theories, concepts, and practices of management across and in different cultures and investigates the impact of national cultures on management practice.

BUS 740 Seminar in Strategic Management I 3

Theories and concepts in strategic management including the examination of behavioral and economic approaches to strategy research and the relationship of other areas of research to strategy formulation and implementation.

Prerequisites: BUS 720.

BUS 741 Seminar in Strategic Management II 3

Examines theory and research on corporate level strategies and corporate governance.

Prerequisites: BUS 740 or permission of the instructor.

BUS 750 Doctoral Research Methods IV (Regression Models) 3

Techniques of estimating multivariate relationships. Discusses multiple regression and problems associated with single equation modeling, moderation and mediation analysis, structural equation modeling, and hierarchical linear modeling.

BUS 789 Advanced Topics in Management 3-9

This course focuses on current research topics such as corporate social responsibility, human resources management, international business, organizational behavior, strategic management, and sustainability.

BUS 790 Doctoral Research Independent Study 1-3

Individual work on research topics that are related to student's primary area(s) of specialization and research interest. Research conducted with faculty guidance and direction.

BUS 799 Dissertation 1-18

Students will finish a quality dissertation under the instruction of an instructor. The topic will fall within the field of general management. The instructor will determine the pedagogy.

Prerequisites: Permission of instructor.

BUS 802 Dissertation Extension 1-3

Dissertation extension.

Management (MGT)

MGT 300 Management of Organizations 3

An introduction to how managers coordinate human and material resources to achieve organizational goals. Effective management practices that can be applied to business organizations.

Prerequisites: Sophomore standing and a 2.0 GPA.

MGT 301 Introduction to International Business 3

Introduction to the environmental factors which increasingly cause businesses to become international in the scope of their activities. Nature of global business and multinational organizations analyzed.

Prerequisites: Junior standing. and restricted to students who are Pre admitted to or admitted to majors in the Business School (PACC, ACCT, PBAD, BADM, CARS, ECON, PECO, ECOS, PENT, ENTR, PFIN, FINC, PHTM, HTMT, PINT, INTB, PISC, ISSC, PMKT, or MKTG).

MGT 302 International Business: Operations and Environments in Foreign Jurisdictions 3

Study of international business environments from the managerial aspect, and of practices and principles of conducting international business from the perspective of a specific foreign country.

Prerequisites: Admission to an approved program.

MGT 303 Experience Business Abroad 3

Practices and principles for conducting business in foreign countries. Experiential learning in international management and entrepreneurship. Course is an approved substitute for study-abroad requirements for International Business Studies majors.

Prerequisites: Admission to an approved program. 3.0 GPA.

MGT 304 Current Issues in International Business 3

Selected topics in international business presented by visiting faculty. Topics are related to the expertise of the instructor.

Prerequisites: Major in ACCT, BADM, CARS, ENTR, FINC, HTMT, INTB, ISSC, or MKTG.

MGT 312 Organizational Behavior 3

Businesses as a generic class of organization. Relation of individual worker and manager to organization and its impact upon them. Formal and informal groups. Management from behavioral point of view. Stability and change within business organizations.

Prerequisites: Sophomore standing and Pre/Major in ACCT, BADM, CARS, ECON, ECOS, ENTR, FINC, HTMT, INTB, ISSC, or MKTG.

MGT 313 Human Resource Management 3

An analysis of how human resources contribute to organizational performance, and the management of those human resources including recruitment, selection, compensation, training and development, performance, appraisal, and union/management relations.

Prerequisites: Major in ACCT, BADM, CARS, ENTR, FINC, HTMT, INTB, ISSC, or MKTG.

MGT 314 Industrial and Organizational Psychology 3

Introduction to industrial and organizational psychology with special emphasis on employee motivation, selection, training, and organizational determinants of employee behavior.

Prerequisites: Major in ACCT, BADM, CARS, ENTR, FINC, HTMT, INTB, ISSC, or MKTG.

Notes: Same as PSY 314.

MGT 315 Recruitment and Selection in Organizations 3

Staffing models and methods, including, planning, job analysis, recruitment, measurement, selection and retention management, to obtain diverse organizational workforce.

Prerequisites: MGT 313. major in ACCT, BADM, CARS, ENTR, FINC, HTMT, INTB, ISSC, or MKTG.

MGT 317 Training and Development in Organizations 3

Principles of training and development. Training needs, assessment, training solutions to organization problems, skill training, different training options, and ways of integrating new behavior and attitudes into the organizational system.

Prerequisites: Major in ACCT, BADM, CARS, ENTR, FINC, HTMT, INTB, ISSC, or MKTG.

MGT 318 Organizational Change and Development 3

Introduction to the professional practice of OCD. Topics include overcoming resistance to change, the consultant/client relationship, diagnosis of organizational problems, and interventions

Prerequisites: Junior standing. major in ACCT, BADM, CARS, ENTR, FINC, HTMT, INTB, ISSC, or MKTG.

MGT 319 Compensation and Benefits Management 3

Principles of compensation and job evaluation. Multidisciplinary theories underlying pay systems design and implementation. Market surveys and their effects on pay systems.

Prerequisites: MGT 313. major in ACCT, BADM, CARS, ENTR, FINC, HTMT, INTB, ISSC, or MKTG.

MGT 330 The Legal Environment of Business 3

Survey of the legal, political, and ethical environment in which business decisions are made. Antitrust, employment, and consumer laws included. Federal, state, and international laws covered.

Prerequisites: Sophomore standing and Pre/Major in ACCT, BADM, CARS, ECON, ECOS, ENTR, FINC, HTMT, INTB, ISSC, or MKTG. or permission of instructor.

MGT 354 Diversity and Inclusion in Organizations 3

Explores diversity in the workplace. Diversity is defined, examined, and discussed as opportunities for companies to discover and appreciate differences while developing more effective organizations.

Prerequisites: Junior standing.

MGT 375 Management Process Skills 3

Practical application of management theory. Processes for performing the basic management functions of decision making, planning, organizing, leading, and controlling. Application of the processes to management cases.

Prerequisites: Admission to approved program.

MGT 400 Cybersecurity Management 3

Examines cyber-threats facing organizations and individuals and analyzes mechanisms to strengthen cybersecurity. Introduces tools, policies, concepts, safeguards, guidelines, risk management, actions, training, best practices, assurance and technologies to enhance cybersecurity.

MGT 403 Decision Making in Organizations 3

Examination of decision making from psychological, rational, and statistical approaches. Topics include common biases, rationality and bounded rationality, escalation of commitment, group, ethics, negotiations, and emotions in decision making, improving decision making.

Prerequisites: MGT 312. Junior standing.

MGT 414 Human Resource Information Systems 3

Application of ERP systems to managing human resource information. Topics include SAP, job analysis/evaluation; human resource planning, recruiting, screening, selection, training; employee development, performance appraisal, compensation, benefits.

Prerequisites: MGT 313 or ISM 301. major in ACCT, BADM, CARS, ENTR, FINC, HTMT, INTB, ISSC, or MKTG.

MGT 475 Employment and Human Resource Law 3

National Labor Relations Act, Fair Labor Standards Act (including equal employment), and other statutes and court decisions relating to employment relations and their effect on managerial practices.

Prerequisites: Junior standing. MGT 330; Admission to approved program.

MGT 491 Business Policy and Strategy 3

Capstone case course in top management policy and strategy determination. Students learn to integrate various business functions and to develop skills and judgment in solving problems of the organization as a total system in relation to its environment.

Prerequisites: FIN 315. ISM 280; MGT 301, MGT 312; MKT 309, MKT 320; senior standing; major in ACCT, BADM, ECOS, ENTR, FINC, HTMT, INTB, ISSC, or MKTG.

MGT 493 Honors Work 3-6

Honors Work.

Prerequisites: Permission of instructor. 3.30 GPA in the major, 12 s.h. in the major;

Notes: May be repeated for credit if the topic of study changes.

MGT 499 Problems in Management 3

Independent study, research, and class discussion covering a topic or group of related topics of current interest in theory or policy of the business enterprise. Topics vary from semester to semester.

Prerequisites: Senior majors. permission of instructor;

Notes: May be repeated for credit with approval of department head.

Master of Business Administration (MBA)

MBA 701 Quantitative Analysis 3

Quantitative methods and spreadsheet skills to support management practice and decision making. Topics include statistical hypothesis testing, confidence intervals, regression analysis, optimization modeling, decision analysis and risk analysis.

Prerequisites: Pre-M.B.A. workshop in statistics and spreadsheet skills or a spreadsheet-based undergraduate course in probability and statistics.

MBA 702 Financial and Managerial Accounting 3

Introduction to financial and managerial accounting. Topics include financial statements, financial analysis of those statements, cost accounting, and accounting's role in managerial decision-making.

MBA 703 Managerial Economics 3

Focuses on microeconomic and macroeconomic factors and business decision making. Topics will be illustrated using a variety of timely real-world problems and managerial applications.

MBA 706 Marketing Management 3

Issues related to the marketing process, major trends and forces that are changing the marketing landscape, marketing information, building and managing brands, marketing strategy and roles of ethics in marketing.

MBA 707 Financial Management 3

Financial decision-making; time value of money, risk and return, valuation of securities, financial options, cost of capital, capital budgeting, working capital policy, financing decisions.

Prerequisites: MBA 701, MBA 702.

MBA 708 Operations for Competitive Advantage 3

The course examines design, operation, and control of organizations for gaining and maintaining competitive advantage in the market place. Strategic and tactical issues will be integrated with a systems approach.

Prerequisites: MBA 701.

MBA 712 Strategic Management 3

Examines the tools and techniques of strategic analysis, the formulation and implementation of competitive and corporate strategy for creating and sustaining competitive advantage.

Prerequisites: MBA 703, MBA 706, MBA 707, MBA 708, MBA 716, MBA 717.

Corequisites: MBA 703, MBA 708, MBA 717.

MBA 714 Business Analytics 3

Students learn to analyze and present data to solve business problems. Topics may include visualization, predictive analysis, data mining, and optimization. Students will use Excel, Tableau, PowerBi or other relevant software.

MBA 716 Leadership 3

Introduction to the values associated with ethics and sustainability relative to leadership, from idea formulation through communication within various constituencies across organizational contexts and communication media.

MBA 717 Innovation 3

Fundamentals and strategies of developing and managing innovations in organizations, with emphasis on group and individual processes, mindsets, and skills.

MBA 718 Global Business 3

Principles and practices of conducting business in a global environment.

MBA 719 Strategic Management in Action 3

Integration of tools and techniques of strategic analysis, formulation and implementation of competitive and corporate strategy. Students engage in professional consulting and/or experiential projects with local organizations.

Prerequisites: MBA 703, MBA 706, MBA 707, MBA 708, MBA 716, MBA 717.

Corequisites: MBA 703.

MBA 720 Investments 3

This course explores theories and applications related to portfolio theory, asset allocation and pricing, stock return predictability and anomalies, fixed income pricing and risk management using derivatives.

MBA 721 Financial Statement Analysis and Valuation 3

This course is about value. Emphasis is on equity analysis and valuation for public and private firms, but other types and purpose of valuation are covered.

Prerequisites: MBA 707.

MBA 724 Financial Institutions 3

Survey course intended for those interested in financial services careers and those with interest in general finance. Will cover financial institutions, investment funds, trading markets and financial market regulation.

MBA 730 Marketing Research 3

Defining the purpose of marketing research, selecting a data gathering method, writing a survey/questionnaire, and sampling methods. Using statistics and interpreting the results to make marketing decisions.

Prerequisites: MBA 706.

MBA 731 Brand Management 3

Examines brand management strategies, tools and decisions faced by organizations in planning, building and measuring brand equity for long term profitability.

MBA 732 Consumer Behavior 3

Applying behavioral theories to understand consumer consumption behaviors and the effect of environmental and psychological influences on the consumer decision-making process.

MBA 733 International Marketing Management 3

Activities that direct the flow of products to markets in a transnational, transcultural context; transcultural consumer behavior; channel strategy, physical distribution, promotion, and pricing.

Prerequisites: MBA 706.

MBA 734 Digital Marketing Analytics 3

This course covers some of the most important tools and techniques in marketing analytics with a focus on digital marketing applications. Topics revolve around three broad areas: owned (e.g. company's website), paid (e.g. online advertising) and earned media (e.g. social media). This course provides the knowledge and analytics techniques for managerial decisions, which have emerged as the critical assets to business professionals and firms. Course will be taught with cases, articles, and related online discussions and also some lectures about the digital marketing and data analytics approaches.

Prerequisites: MBA 706 or permission of M.B.A. Program Director.

MBA 741 Capstone Consulting Project 3

Student teams will serve as consultants to area organizations and provide their managers with comprehensive solutions to strategic challenges.

Prerequisites: MBA 703, MBA 706, MBA 707, MBA 708, MBA 716, MBA 717.

Corequisites: MBA 703, MBA 708, MBA 717.

MBA 742 Organizational Internship 1.5-3

Academic and required work components allow students to gain organizational experience in an area of business. Course supervised by a designated graduate faculty member and an appropriate manager of the approved organization.

Prerequisites: Permission of M.B.A. Program Director.

Notes: May be repeated for credit.

MBA 743 Directed Studies 1.5-3

Independent study of a business administration topic, not currently covered by courses in the MBA program, under the supervision of a faculty member(s).

Prerequisites: Completion of 12 hours or equivalent in the MBA program and permission of MBA Program Director.

Notes: May be repeated for a maximum of 6 hours credit when topic varies.

MBA 744 Special Topics in Business Administration 3

Specific course title identified each semester by the topical extension to the basic title: e.g., Special Topics in Business Law; Organizational Theory.

Notes: May be repeated for credit when topic varies.

MBA 745 Experience Business Abroad 1.5-3

Practices and principles involved in conducting business in a specified country. Lectures and seminars by local academicians and site visitations and lectures by foreign business people.

Prerequisites: Permission of MBA Director.

MBA 750 Negotiations for Management 3

Focuses on how to manage relationships internal and external to the organization through negotiations (e.g. with suppliers, employees etc) and conflict management.