Marketing, Entrepreneurship, and Hospitality and Tourism

Professor

McRae Cave Banks, Virginia Batte Phillips Distinguished ProfessorG

James Sanders BolesG

Cheryl C Nakata, Professor/Joseph M. Bryan Professor of InnovationG

Dianne H.B. Welsh, Charles A. Hayes Distinguished Professor of EntrepreneurshipG

Associate Professor

Erick T. ByrdG

Merlyn A. GriffithsG

Jiyoung HwangG

Esra MemiliG

Harper A. RoehmG

Assistant Professor

Suleyman Cem BahadirG

In Hye Kang

Chantell M LaPan

Harrison Brandon Pugh

G

​Graduate-level faculty 

Entrepreneurship (ENT)

ENT 130 Entrepreneurship in a Sustainable Global Environment 3

Global forces will restructure the world economy for the foreseeable future. Entrepreneurship, sustainability, and innovation will drive companies and individuals and produce major changes within that environment.

MAC: MAC Global and Intercultural

Notes: Same as BUS 130.

ENT 200 Introduction to Entrepreneurial Finance 3

Introduction to problems and methods in business finance within the context of entrepreneurial ventures. Topics include business formation, sources of financing, financial statements, business valuation, budgeting, and measuring financial performance.

Prerequisites: Entrepreneurship minor for non-business students.

Notes: Students may not receive credit for ENT 200, FIN 200, and FIN 315. Same as FIN 200.

ENT 201 Creativity, Innovation, and Vision 3

Creativity and innovation is examined through an interdisciplinary lens. We examine how creative and innovative thinking gives us the vision to see opportunities and how they impact society.

MAC: MAC CritThink Soc and BehavSci

Notes: Same as BUS 201.

ENT 202 Arts Admin and Entrepreneurship 3

Introduces foundational skills for successful management, launching and growth of arts organizations. Topics include strategy, organizational structure, new venture launch, entrepreneurship, market analysis, marketing, fundraising and audience engagement.

Notes: Same as AAD 202.

ENT 206 Start Something Globally Sustainable! 3

Students learn the basics of establishing a new business from idea to inception while identifying dynamic elements of culture and environmental systems through the finalized sustainable global business, esports application, and direct selling assignment. Students may have the opportunity for a loan to establish a viable business.

MAC: MAC Global and Intercultural

Prerequisites: None.

Notes: Same as BUS 206.

ENT 240 Introduction to the Entrepreneurial Experience 3

Introduction to the entrepreneurial experience including historical perspectives, the role of entrepreneurs in supporting the economy, the entrepreneurial process, venture creation, and innovation.

Notes: Same as BUS 240.

ENT 250 Purpose-Driven Entrepreneurship 3

Students will engage in exercises to understand their purpose, develop a plan to create self-employed, meaningful work, and learn strategies to stay connected to the self and the world.

Notes: May be repeated once for credit. Business project must be different than the project completed first time taking the course; Same as HHS 250.

ENT 262 Ethical Issues in Entrepreneurship 3

Application of ethical theory to global entrepreneurship; including entrepreneur's role in ethical actions, economic justice, responsibility, self and government regulation, conflict of interest, investment policy, advertising, and environmental responsibility, and application to direct selling.

MAC: MAC CritThink Hum and Fine Art

Notes: May not receive credit for both PHI 261 and PHI 262. Same as PHI 262.

ENT 275 Entrepreneurial Personal Branding 3

Students will have a better understanding of the entrepreneurial mindset, how to use entrepreneurship strategies personally, and how to best brand and uniquely market themselves.

Notes: Same as HHS 275 and IPS 275.

ENT 276 Creative Space: The Meeting of Art and Entrepreneurship 3

Students develop self-employment skills with a focus on blending contemporary creative practices and entrepreneurship. Research and basic art skills are combined with entrepreneurship resulting in personal business models.

Prerequisites: ART or ENTR major.

Notes: Same as ART 276.

ENT 300 Ideas to Sustainable Opportunities: Feasibility Analysis 3

Provides the knowledge and skills to develop a sustainable feasibility plan for a new business venture that will be the basis for developing a business plan.

Prerequisites: ENT 200 or FIN 200 or ACC 201 or permission of instructor.

Notes: Same as BUS 300.

ENT 300X Experimental Course 1-6

This number reserved for experimental courses. Refer to the Course Schedule for current offerings.

ENT 307 Global Health 3

Study of disease burden and health systems in high-, middle-, and low-income countries. Emphasis on challenges and public health and entrepreneurial approaches to improvements in resource-constrained and emerging nations.

Notes: Same as HEA 307.

ENT 309 Entrepreneurship in the Public Sector 3

Introduction to principles and practices of entrepreneurship in the public sector through literature, case studies of initiatives, such as citizen innovation and cross-sectoral collaborations, online class discussions, and group projects.

Notes: Same as PSC 309.

ENT 312 Economics of Technology 3

Economic analysis of technological change. Topics include sources of productivity, inventive activity, entrepreneurship, innovation strategy, RD management, patenting, and technology assessment.

Prerequisites: ECO 201.

Notes: Same as ECO 312.

ENT 315 The Economics of Entrepreneurship 3

Study of entrepreneurship from history of economic thought perspective and application of such concepts to economic agents. Emphasis on economic thought, market activity, and economic growth.

Prerequisites: ECO 201.

Notes: Same as ECO 315.

ENT 321 Design Thinking and/or Entrepreneurial Thinking 3

Theories and applications of design thinking and entrepreneurial thinking will be explored. Students interested in innovation and creativity with application ranging from regional to global in practice will benefit.

Notes: Same as IAR 321.

ENT 324 Professional Selling 3

Professional selling provides students with the knowledge and skill sets needed to give them the ability to make effective sales presentations to businesses or consumers, including direct selling.

Notes: Same as MKT 324.

ENT 327 Writing for Professionals and Entrepreneurs 3

Principles of written communication emphasizing clarity, precision, audience analysis, arrangement, and collaboration applied to a variety of professional and entrepreneurial writing tasks and workplace settings; includes elements of summaries, reports, and proposals.

Prerequisites: General Education Reasoning and Discourse requirement (GRD) must already have been met.

Notes: May be repeated for credit. Same as ENG 327.

ENT 328 Sales Leadership 3

Problems in selling, direct selling, and sales management are dealt with from the strategic marketing perspective. The sales management process is addressed from the perspective of the profit-maximizing allocation of resources of the firm. Students in this class analyze cases in direct selling and evaluate optimal ways to build a strong direct selling team.

Prerequisites: Sophomore standing.

Notes: Same as MKT 328.

ENT 335 Entrepreneurial Finance 3

This course focuses on financial analysis, financial forecasting, financing, capital costs, and working capital management of start-up businesses and existing businesses in the early stages of development.

Prerequisites: FIN 315.

Notes: Same as FIN 335.

ENT 336 Opportunities to Action: Business Plan 3

Provides the knowledge and skills to develop a feasibility plan into a business plan for a new venture, which culminates in a business plan competition.

Prerequisites: BUS 300 or ENT 300.

Notes: Same as BUS 336.

ENT 337 Family Business 3

Overview of family business, including what is required for family harmony and business continuity.

Notes: Same as BUS 337.

ENT 338 Global Franchising 3

This course introduces the student to opportunities in franchising including becoming a franchisee or franchisor.

Prerequisites: ACC 201 or ENT 200/FIN 200.

Notes: Same as BUS 338, HTM 338.

ENT 339 Entrepreneurial Leadership 3

Leadership theories, skills, and practices necessary for effectiveness in varied entrepreneurial settings, including private businesses, corporations, not-for-profit organizations, and social movements.

Notes: Same as BUS 339.

ENT 340 Social Entrepreneurship 3

Introduction to social entrepreneurship including identification of social problems and how they are solved through innovation, community impact, sustainability, ethical, scalable, economic value creation, and risk-taking efforts including in direct selling.

Notes: Same as BUS 340.

ENT 342 International Entrepreneurship 3

Creation and management of business ventures with international dimensions are examined, and economic and formal/informal institutions affecting entrepreneurship are discussed.

Notes: Same as BUS 342.

ENT 354 Restaurant Entrepreneurship 3

Students will explore the role of entrepreneurship in the hospitality and tourism industry, determine risks and rewards of self-employment, and develop business concepts based on the hospitality and/or tourism skill set.

Prerequisites: Junior or senior standing.

Notes: Same as HTM 364.

ENT 376 Micro-Enterprise for Creatives 3

Introduces foundational skills for micro-enterprise in the arts and creative industries aimed towards, but not exclusive to, visual artists, designers, and creative makers. Topics include venture analysis, business modeling, prototyping, financial/legal/structures, and market testing.

Notes: Same as AAD 376.

ENT 387 Entrepreneurship in American History 3

This course will examine entrepreneurs who shaped the contours of the American economy from the first transatlantic trade routes to the World Wide Web. We utilize entrepreneurship to analyze the development of American capitalism from a string of coastal colonies to an economic world power.

Notes: Same as ECO 387, BLS 387.

ENT 394 Advanced Studio Practicum: Art and Entrepreneurship 3

Development and operation of student-run art studio offering services ranging from graphic design and photography to painting and sculpture. Emphasis on developing professional and entrepreneurial skills.

Prerequisites: Junior or senior standing.

Notes: Grade: Pass/Not Pass (P/NP). May be repeated once. Same as ART 394.

ENT 396 Transition Planning and School-Based Entrepreneurship 3

This course will provide a background in transition planning for students with disabilities. Emphasis is placed on career development and transition services and entrepreneurial efforts in schools and communities.

Prerequisites: Junior standing.

Notes: Same as SES 396.

ENT 400X Experimental Course 1-6

This number reserved for experimental courses. Refer to the Course Schedule for current offerings.

ENT 402 Entrepreneurship in the Performing Arts 3

Focus on entrepreneurship knowledge, skills and career development in the performing arts.

Prerequisites: Junior or senior standing.

Notes: Same as VPA 402, MUP 402.

ENT 403 Entrepreneurial Marketing 3

Focuses on marketing strategy, planning, and tactics for entrepreneurial firms. Addresses general marketing and selling issues -- including direct selling -- and specific "real world" marketing problems. Student teams will work with on a specific start-up case and develop a marketing plan for that firm.

Notes: Same as MKT 403.

ENT 410 Sustainable Urban Planning in an Entrepreneurial Environment 3

Fundamental concepts and techniques of urban planning as it relates to enhancing overall quality of life with a primary focus on land use patterns, the environment, business and entrepreneurship.

Notes: Same as GES 402.

ENT 411 Silver Industries 3

Overview of the longevity economy and its influences on entrepreneurial opportunities. Case illustrations highlighted. Using the entrepreneurial business model, students explore opportunities, risks, and rewards in the silver industries market.

Notes: Same as GRO 511.

ENT 422 Fundamentals of Marketing Research 3

Conceptual foundation of qualitative and quantitative marketing research, sampling theory, experimental design, and psychological scaling techniques, along with analytic skills using user-friendly data analysis software. Case analysis as well. Student develops application abilities through assignments and a course project.

Prerequisites: ECO 250, grade of C or better in MKT 320. major in ACCT, BADM, CARS, ENTR, FINC, HTMT, INTB, or MKTG;

Notes: Same as MKT 422.

ENT 427 Personal Selling Internship 3

Minimum of 100 hours planned work experience in an organization with a personal sales force. Instructor will provide placement or must approve placement in advance.

Prerequisites: Permission of Instructor.

Notes: Same as MKT 427. Grade: Pass/Not Pass (P/NP).

ENT 430 Researching Opportunities in Entrepreneurship and Economic Development 3

Students will learn how to conduct research necessary to make informed decisions for an entrepreneurial venture and measure and assess economic development opportunities. No business research experience necessary.

Prerequisites: Junior, senior, or graduate standing.

Notes: Same as GES 430, LIS 430, MKT 430.

ENT 435 Entrepreneurship and Independent Press Publishing 3

Exploration, analysis, and participation in independent press publishing from inception to final product while practicing the entrepreneurial strategies needed to begin a successful venture.

Prerequisites: Permission of instructor.

Notes: Same as ENG 435.

ENT 440 Experiences in Sustainable Entrepreneurship 3

Interdisciplinary engagement of sustainable entrepreneurship as model for change on an issue of environmental sustainability. Exploration of models that respond to social, economic, environmental, and justice issues.

Prerequisites: Junior standing.

Notes: Same as BUS 440, PCS 440, WGS 440.

ENT 450 Directed Business Practice 3

Planned work experience approved in advance by instructor. This is a web-based course that requires regularly scheduled work in an organization that sponsors your internship. In addition, the course requires reading, writing, and skill practice assignments.

Prerequisites: Junior standing and written permission of the instructor.

Notes: Open to all majors. Same as BUS 450.

ENT 451 Service Management 3

Integration of service systems management, human behavior, and marketing in the creation, delivery, and assurance of service quality and customer service.

Notes: Same as CTR 451, HTM 451.

ENT 455 Arts and Entrepreneurship: Career Strategies for Artists 3

Overview of professional performing arts career management tools. Students learn the basics of applying entrepreneurship skills and strategies to starting and sustaining an arts-related business.

Prerequisites: ARAD, DANC, DRAM, MEDU, MUSI, or PRFM major. or permission of instructor;

Notes: Same as DCE 455.

ENT 473 Wine Appreciation for the Business Professional 3

Introduction to the wine industry. Topics include pairing of wine and food in hospitality venues, history, geography, economics, health, and legal issues associated with wine.

Notes: Same as HTM 474. Must be 21 years old or older.

ENT 486 Theatre Management and Entrepreneurship 3

Learn how to develop and manage a theatre in the twenty-first century. This class provides fundamental knowledge and critical thinking skills to prepare students for a career in Theatre Management. Students will actively engage with the most relevant challenges faced by leaders in contemporary Theatre/Entrepreneurship.

Notes: Same as THR 486.

ENT 493 Honors Work in Entrepreneurship 3

Paper or project in one of the seven profiles in Entrepreneurship; may be in conjunction with the North Carolina Entrepreneurship Center.

Prerequisites: Permission of instructor, 3.30 GPA in the major, 12 s.h. in the major.

ENT 498 Internship in Arts Administration and Entrepreneurship 3

Supervised work experience pre-approved that requires regularly scheduled hours in an entrepreneurial arts organization. The course meets online throughout the semester and requires reading, writing, and oral communication assignments.

Prerequisites: Grade of C or better in AAD 301 or permission of instructor.

Notes: Same as AAD 498. May be repeated once for credit.

ENT 499 Selected Topics in Entrepreneurship 1-3

Study of topics of common interest to those interested in entrepreneurship. Group discussion and study rather than independent study emphasized. Generally non-recurring topics studied.

Prerequisites: Junior standing. permission of instructor;

Notes: May be repeated for credit if the topic of study changes. Same as BUS 499.

ENT 511 Silver Industries 3

Overview of the longevity economy and its influences on entrepreneurial opportunities. Case illustrations highlighted. Using the entrepreneurial business model, students explore opportunities, risks, and rewards in the silver industries market.

Notes: Same as GRO 511.

ENT 516 Entrepreneurship in Clinical Settings 3

Designed to teach students how to effectively build and implement a successful business model for the design and delivery of clinical practices, or related services.

Notes: Same as CED 516.

ENT 535 Entrepreneurship and Independent Press Publishing 3

Exploration, analysis, and participation in independent press publishing from inception to final product while practicing the entrepreneurial strategies needed to begin a successful venture.

Prerequisites: Permission of instructor.

Notes: Same as ENG 535.

ENT 600X Experimental Course 1-6

This number reserved for experimental courses. Refer to the Course Schedule for current offerings.

ENT 606 International Entrepreneurship 3

This course is for students interested in starting, joining, or expanding international ventures. It examines dimensions affecting entrepreneurship, including modes of entry (direct selling, franchising, internet), economic, and formal/informal institutions.

Notes: Same as BUS 606.

ENT 609 Franchising 3

Develop knowledge and skills needed to succeed as a franchisee, franchisor, or franchise executive, including understanding the Franchise Disclosure Document and the role of entrepreneurship in franchising.

ENT 610 Sustainable Urban Planning in an Entrepreneurial Environment 3

Fundamental concepts and techniques of urban planning as it relates to enhancing overall quality of life with a primary focus on land use patterns, the environment, business and entrepreneurship.

Notes: Same as GES 602.

ENT 615 Entrepreneurship for the Sciences 3

Develop knowledge and skills in entrepreneurship to identify and evaluate science and technology ideas in chemistry and the life sciences as opportunities to take through the feasibility and business plan.

Notes: Same as CHE 615.

ENT 616 Entreprenuership in Clinical Settings 2

Designed to teach students how to effectively build and implement a successful business model (e.g. private practice) for the design and delivery of clinical practices, or related services.

ENT 630 Researching Opportunities in Entrepreneurship and Economic Development 3

Students will learn how to conduct research necessary to make informed decisions for an entrepreneurial venture and measure and assess economic development opportunities. No business research experience necessary.

Notes: Same as GES 630, LIS 530, MKT 530.

ENT 640 Experiences in Sustainable Entrepreneurship 3

Interdisciplinary course in sustainable entrepreneurship. Exploration of models for designing and implementing entrepreneurial projects which respond to social, economic, environmental, and justice issues. Introduction to direct action and evaluation.

Notes: Same as BUS 640, WGS 640.

ENT 661 Entrepreneurial Career Development in Music 3

Focus on the entrepreneurship knowledge, skills, and career development to enable students to become the architect of his/her future.

Notes: Same as MUP 661.

ENT 672 App Design and Programming 3

Apply fundamental programming concepts in designing and implementing applications for the web. This course provides students the necessary foundations for developing web applications and evaluating entrepreneurial opportunities.

Notes: Same as ISM 672.

ENT 677 Entrepreneurship Opportunities in Healthy Aging 3

Examination of entrepreneurship opportunities related to the aging population, with specific attention to products and services that extend the healthy lifespan. Includes development of Business Opportunity Analysis.

Notes: Same as GRO 677.

ENT 701 Promoting and Protecting Health through Entrepreneurship 3

Introduction to Federal Small Business Research grant mechanisms for entrepreneurial research. Preparation of a grant proposal for submission to NIH, CDC, or Department of Education.

Notes: Same as HEA 701.

ENT 750X Experimental Course 1-6

This number reserved for experimental courses. Refer to the Course Schedule for current offerings.

ENT 803 Research Extension 1-3

Research Extension.

Marketing (MKT)

MKT 300X Experimental Course 1-6

This number reserved for experimental courses. Refer to the Course Schedule for current offerings.

MKT 309 Business Communication & Innovation 3

Business and professional communication: teamwork, communication technology, verbal and non-verbal strategies in a problem-solving, innovation context. Emphasizes effective persuasive, interpersonal, intercultural, and organizational strategies through business styles, formats, and presentations.

Prerequisites: ISM 110, ECO 201, CST 105. ENG 101, FMS 115 or RCO 101; Junior standing; and restricted to students who are Pre admitted to or admitted to majors in the Business School (PACC, ACCT, PBAD, BADM, CARS, ECON, PECO, ECOS, PENT, ENTR, PFIN, FINC, PHTM, HTMT, PINT, INTB, PISC, ISSC, PMKT, or MKTG).

MKT 320 Principles of Marketing 3

Introduction to marketing with an emphasis on market segmentation, targeting, and positioning for consumer and business markets in domestic and international economics.

Prerequisites: ACC 201 (or ACC 218), CST 105, ECO 201, ISM 110, and any one of the following: MAT 115, MAT 120, MAT 150, MAT 151, MAT 191, MAT 292. major in ACCT, BADM, CARS, ECOS, ENTR, FINC, HTMT, INTB, ISSC, or MKTG.

MKT 324 Professional Selling 3

Professional selling provides students with the knowledge and skill sets needed to give them the ability to make effective sales presentations to businesses or consumers, including direct selling.

Notes: Same as ENT 324.

MKT 326 Introduction to Retailing 3

Introductory course in the fundamentals of store organization, management, and merchandising.

Prerequisites: Grade of C or better in MKT 320. junior standing; major in ACCT, BADM, CARS, ENTR, FINC, HTMT, INTB, ISSC, or MKTG.

MKT 328 Sales Leadership 3

Problems in selling, direct selling, and sales management are dealt with from the strategic marketing perspective. The sales management process is addressed from the perspective of the profit-maximizing allocation of resources of the firm. Students in this class analyze cases in direct selling and evaluate optimal ways to build a strong direct selling team.

Prerequisites: Sophomore standing.

Notes: Same as ENT 328.

MKT 330 Social Media Marketing 3

Students explore how stakeholders define, measure, and assign value to corporate social media efforts. Skills are developed in managing change, innovation, and stakeholder partnerships related to social media.

Prerequisites: Grade of C or better in MKT 320.

MKT 400X Experimental Course 1-6

This number reserved for experimental courses. Refer to the Course Schedule for current offerings.

MKT 403 Entrepreneurial Marketing 3

Focuses on marketing strategy, planning, and tactics for entrepreneurial firms. Addresses general marketing and selling issues -- including direct selling -- and specific "real world" marketing problems. Student teams will work with on a specific start-up case and develop a marketing plan for that firm.

Notes: Same as ENT 403.

MKT 407 Sports Marketing 3

Sports marketing applies marketing, promotion, and sales tools and techniques to the specific domain of sporting events, sporting activities, and sports related products.

Prerequisites: Junior standing.

MKT 420 Key Account Selling 3

Key account selling addresses the issues and problems salespeople must overcome when making a major sale (in terms of revenue or customer importance) in very competitive settings.

MKT 421 Promotion Management in Esports 3

Promotion process and decision criteria for making promotion management decisions in the context of Esports. Emphasis on behavioral and communicative aspects of advertising, personal sales, direct selling, and other promotional tools from a management decision-making viewpoint.

Prerequisites: Grade of C or better in MKT 320. major in ACCT, BADM, CARS, ENTR, FINC, HTMT, INTB, ISSC, or MKTG.

MKT 422 Fundamentals of Marketing Research 3

Conceptual foundation of qualitative and quantitative marketing research, sampling theory, experimental design, and psychological scaling techniques, along with analytic skills using user-friendly data analysis software. Case analysis as well. Student develops application abilities through assignments and a course project.

Prerequisites: ECO 250, grade of C or better in MKT 320. major in ACCT, BADM, CARS, ENTR, FINC, HTMT, INTB, or MKTG;

Notes: Same as ENT 422.

MKT 424 Consumer Behavior 3

Psychological and socioeconomic factors affecting consumer motivation, behavior, and buying decisions. Emphasis on current research on, and theory about, behavior of consumers as individuals and as members of socioeconomic groups.

Prerequisites: Grade of C or better in MKT 320. junior standing; major in ACCT, BADM, CARS, ENTR, FINC, HTMT, INTB, ISSC, or MKTG.

MKT 426 International Marketing 3

Issues in international marketing are addressed from both theoretical and experiential learning perspectives. A comprehensive team-based project involves the intensive use of the Internet in accessing electronic databases.

Prerequisites: Grade of C or better in MKT 320. major in ACCT, BADM, CARS, ENTR, FINC, HTMT, INTB, ISSC, or MKTG.

MKT 427 Personal Selling Internship 3

Minimum of 100 hours planned work experience in an organization with a personal sales force. Instructor will provide placement or must approve placement in advance.

Prerequisites: Permission of Instructor.

Notes: Same as ENT 427. Grade: Pass/Not Pass (P/NP).

MKT 429 Advanced Marketing Management 3

Advanced analysis and decision-making techniques in marketing. Emphasis on strategic view. Major group project involves working with organizations to develop and present an actual marketing plan.

Prerequisites: MKT 422 or MKT 440. major in ACCT, BADM, CARS, ENTR, FINC, HTMT, INTB, ISSC, or MKTG.

MKT 430 Researching Opportunities in Entrepreneurship and Economic Development 3

Students will learn how to conduct research necessary to make informed decisions for an entrepreneurial venture and measure and assess economic development opportunities. No business research experience necessary.

Prerequisites: Junior, senior, or graduate standing.

Notes: Same as ENT 430, GES 430, LIS 430.

MKT 440 Digital Marketing Analytics 3

Students are introduced to the marketing analytics process with emphasis on analyzing digital marketing data. Students learn common performance metrics of digital marketing data and how to analyze digital data.

Prerequisites: MKT 320 and MKT 330.

MKT 444 Effective Selling 3

Designed to enhance the student's ability to present a product/service in a sales setting and negotiate the sale through an effective and efficient process.

Prerequisites: Junior standing.

MKT 450 Marketing Internship 3

Planned work experience in a marketing firm or the marketing department of a business/organization. Instructor must approve internship in advance.

Prerequisites: MKT 320 and MKT 422. 2.75 or higher GPA; permission of instructor;

Notes: Grade: Pass/Not Pass (P/NP).

MKT 493 Honors Work 3-6

Honors Work.

Prerequisites: Permission of instructor. 3.30 GPA in the major, 12 s.h. in the major;

Notes: May be repeated for credit if the topic of study changes.

MKT 499 Independent Study in Marketing 3

Guided readings, research, and individual project work in marketing under direction of the faculty.

Prerequisites: MKTG major and department approval.

MKT 530 Researching Opportunities in Entrepreneurship and Economic Development 3

Students will learn how to conduct research necessary to make informed decisions for an entrepreneurial venture and measure and assess economic development opportunities. No business research experience necessary.

Notes: Same as GES 630, LIS 530, ENT 630.

Hospitality and Tourism Management (HTM)

HTM 102 Introduction to Tourism and Hospitality 3

Overview of the products, services and experiences provided by the various sectors of tourism and hospitality industries, including lodging, restaurants, attractions, destination management. Introduction to the roles of industry managers at all organizational levels.

HTM 103 Introduction to Esports Management 3

Overview of the Esports industry and the fundamentals of effective Esports management. Students will explore the history, growth, current management practices, stakeholders, and future of Esports. Students will explore career opportunities in Esports management.

HTM 200 Introduction to Sustainable Development 3

Explores the social, environmental, and economic dimensions of sustainable development; introduces sustainable development concepts and challenges; prepares students for the application of these concepts in functional business contexts.

MAC: MAC Global and Intercultural

HTM 201 Corporate Social Responsibility and Change Management 3

Students explore how stakeholders define, measure, and assign value to corporate efforts in social responsibility. Skill development in managing change and innovation, stakeholder partnerships, social media, and volunteerism.

HTM 231 Tourism, Cultures, and Places 3

A study of tourism as a vehicle for increasing understanding of cultural differences and spatial interaction within and between different ethnic, linguistic, and religious groups across the world.

MAC: MAC Global and Intercultural

HTM 250 Diversity and Equity in Hospitality and Tourism 3

Diversity and equity issues in hospitality and tourism management. Political, social, and cultural variables impacting hospitality supervision and human resources.

HTM 300X Experimental Course 1-6

This number reserved for experimental courses. Refer to the Course Schedule for current offerings.

HTM 310 Hotel Operations 3

Exploration of lodging operations and management, which include hotels, resorts, cruise ships, and rentals. Topics include revenue-management, forecasting, budgeting, measuring operational and employee performance, ethics, sustainability and property management technology.

HTM 312 Hospitality Facilities Management 3

An overview of managing hospitality facilities such as restaurants, hotels, and attractions. Students learn to communicate functional goals from an operator's viewpoint such as operating costs for various types of facilities, types and characteristics of major building systems, and sustainable aspects of building equipment and management.

HTM 313 Revenue Management 3

Applies economic principles of demand and supply to hotel and resort revenue management; addressing sources of revenue, inventory control, pricing decisions, customer relationships, sustainability and strategic partnerships.

HTM 314 Sustainable Food and Craft Beverage 3

Explores the evolution of food and beverage as a commodity; ethical issues of industrializing and globalizing foodservice systems; strategies for successfully incorporating sustainability and ecogastronomy into commercial food and beverage operations.

HTM 332 Sustainable Destination and Experience Management 3

Introduction to the management of sustainable tourism destinations. Students will be exposed to the entire destination and experience management process including basic concepts, planning, development, management, and marketing of tourism experiences.

HTM 335 Sustainable Tourism and Transportation 3

Explores transportation networks utilized by the global tourism sector; their social, economic, and environmental dimensions, associated trends, associated negative impacts and resource usage, and opportunities for planning sustainable transportation networks.

Notes: Same as GES 331.

HTM 338 Global Franchising 3

This course introduces the student to opportunities in franchising including becoming a franchisee or franchisor.

Prerequisites: ACC 201 or ENT 200/FIN 200.

Notes: Same as ENT 338, BUS 338.

HTM 364 Restaurant Entrepreneurship 3

Students will explore the role of entrepreneurship in the hospitality and tourism industry, determine risks and rewards of self-employment, and develop business concepts based on the hospitality and/or tourism skill set.

Prerequisites: Junior or senior standing.

Notes: Same as ENT 354.

HTM 400X Experimental Course 1-6

This number reserved for experimental courses. Refer to the Course Schedule for current offerings.

HTM 401 Hotel and Travel Services Sales and Marketing 3

Explores marketing of tourism and hospitality services with an emphasis on matching tourism and hospitality products to visitor demand, while achieving organizational sustainability objectives.

Prerequisites: HTM 332 or MKT 320.

HTM 419 Independent Study in Hospitality, Tourism and Esports 3

Independent research experience conducted by individual students under the supervision of a selected program faculty member.

Prerequisites: HTMT major and department approval.

Notes: May be repeated once for a total of 6 s.h.

HTM 427 Internship in Hospitality and Tourism Management 3

This internship enables HTMT students to gain valuable work experience within the hospitality industry. 100 supervised clock hours required for completion of this 3-credit course.

Prerequisites: HTMT major.

HTM 433 Esports, Meeting and Event Tourism 3

Explores community tourism management with a focus on destination event portfolios, including travel involving Esports, Meetings and Events. Students learn to plan and execute these events and develop a community event portfolio management.

HTM 442 Community-Based Sustainable Tourism Planning 6

Theory and practical applications of tourism planning, which includes market analysis, infrastructure proposal and development, and implementation strategies. International travel required.

Prerequisites: Minimum 2.0 GPA.

Notes: May be repeated once for credit.

HTM 451 Service Management 3

Integration of service systems management, human behavior, and marketing in the creation, delivery, and assurance of service quality and customer service.

Notes: Same as ENT 451, CTR 451.

HTM 474 Wine Appreciation for the Business Professional 3

Introduction to the wine industry. Topics include pairing of wine and food in hospitality venues, history, geography, economics, health, and legal issues associated with wine.

Notes: Same as ENT 473. Must be 21 years old or older.

HTM 488 Special Topic in Resorts and Entertainment Attractions 3

A review of current trends and management topics related to entertainment attractions, including esports, theme parks, spectator sports, theaters, concert venues, and resorts. This course includes practical experience with reflection and discussion.

Prerequisites: Department approval.

HTM 491 Tourism and Hospitality Strategic Management 3

A capstone case course where students utilize the integration of knowledge and skills, acquired throughout their course work, through the strategic management process to address issues facing tourism and hospitality organizations.

Prerequisites: HTMT major. Senior standing.