Consumer, Apparel, and Retail Studies
Bryan School of Business and Economics
210 Stone Building
Nancy Hodges, Department Chair
Kittichai Watchravesringkan, Director of Graduate Study
The Consumer, Apparel, and Retail Studies Department offers three major concentrations: Apparel Design, Global Apparel and Related Industries, and Retailing and Consumer Studies. These concentrations prepare students for positions with companies that focus on the process of concept to consumer for apparel and consumer-related products. Graduates may take positions in apparel design, apparel product development, fashion trend forecasting and analysis, quality control, sourcing, merchandising, buying, and retail management.
During the first two years of study, students will complete the majority of their general education requirements and begin introductory consumer, apparel, and retailing courses. In order to develop a strong knowledge base and build upon previously learned concepts, many of these courses are sequential and must be completed in the established order.
The Apparel Design concentration requires students to think creatively and technically. Students must draw freehand and on the computer, make patterns, and construct garments. The Apparel Design concentration is restricted to a limited number of students in the studio courses. All students wishing to enroll in the Apparel Design studio courses must submit an Apparel Design Application. Only students who have formal, written acceptance into the Apparel Design studio courses will be permitted to register in APD 251, APD 252, APD 341, and APD 443. Admission to the university does not guarantee acceptance into the Apparel Design studio courses. In all cases, admission is competitive and limited by space available in the program.
A grade of C (2.0) or better must be earned in all courses in the major.
International exposure is built into the curriculum. Study of foreign languages is encouraged and international study experiences are possible. All majors take supporting courses in the Bryan School of Business and Economics. Students in the Retailing and Consumer Studies concentration can elect to fulfill a business minor with two additional Business electives.
Internship experiences are required of all CARS students through a structured two-course sequence that includes a professional development class that prepares them both to find internships and to achieve successful internship experiences. The CARS Internship Program Coordinator structures and supervises internships to ensure quality experiences. Because of the proximity to North Carolina’s strong apparel and retailing industries, the majority of students have internships within the state; however, the long-standing relationships between CARS and the apparel, fashion, and retailing industries link students to opportunities for out-of-state internships in such exciting places as New York City, Atlanta, and the West Coast.
The Department of Consumer, Apparel, and Retail Studies offers graduate programs leading to a Post-Baccalaureate Certificate and the Master of Science and Doctor of Philosophy degrees. Course work and research focus on primary concepts in the study of consumer, apparel, and retailing, integrating perspectives from the social sciences, business, economics, and humanities.
Graduate courses focus on consumer, apparel, and retail issues with emphasis on consumer behavior and marketing. Students are encouraged to select supporting course work in related disciplines such as business, economics, sociology, psychology, anthropology, statistics, and information science.
Nancy Nelson Hodges, Burlington Industry Professor and ProfessorG
Melanie R CarricoG
Trish W KemerlyG
Anne Mitchell Wood
Business Undergraduate Minor
The Bryan School of Business and Economics offers the Business Undergraduate Minor.
Apparel Product Design (APD)
APD 200 Fundamentals of Apparel Product Development 3
Introduction to fundamentals of apparel product development. Emphasis on identifying, utilizing and developing technical skills in apparel production. Exemption from sewing proficiency exam with a grade of C (2.0) or better.
Prerequisites: CARS major.
APD 244 Visual Communication for the Textile Products Industry 3
Survey of industry methods for communicating design concepts and presenting finished products. Emphasis is on use of media and development of techniques for rendering fabrics and textile product designs.
Prerequisites: Minimum grade of C (2.0) in CRS 242.
APD 251 Studio I: Garment Construction 3
An examination and evaluation of ready-to-wear apparel including terminologies, production techniques and price/quality relationships.
Prerequisites: Grade of C or better in APD 200.
APD 252 Studio II: Patternmaking and Draping 3
Introduction to the apparel design process. Introduction to basic flat pattern, draping, and fitting principles. Theories and methods in designing apparel for various target markets.
APD 303 Studio III: Draping 3
Development of the design process for apparel and related product design. Emphasis on designing for specific target markets. Advanced principles and methods of developing patterns for the body, including advanced flat pattern, draping, and fitting principles. Use of CAD tools for pattern development.
Prerequisites: Overall grade of C (2.0) or better in APD 252 .
APD 310 Portfolio Development for Apparel Design 3
Development of a professional design portfolio that will emphasize investigation of specific apparel markets, target customers, seasons and fabrications, and various illustrative techniques.
APD 341 Studio III: Advanced Patternmaking and Draping 3
Development of apparel designs by flat pattern and draping techniques and original design process.
Prerequisites: Minimum grade of C (2.0) in APD 252 .
APD 441 Computer Applications for Textile Products 3
Utilization of general graphics programs and CAD systems used extensively in the fashion industry to create digital presentation boards, fashion graphics, woven and print textile designs, and technical specification packages.
APD 443 Studio IV: Creative and Technical Design 3
Principles and methods of product design with an emphasis on creative and experimental approaches. Development of visual vocabulary and knowledge of trend prediction to generate design ideas. Use of diverse materials and structures for three-dimensional design.
APD 444 Product Design Studio VI: Technical Design 3
Analysis and improvement of apparel fit, specification development, and quality. Process of costing, development of technical design, as well as understanding of sizing systems and specific markets in product design.
APD 445 Experimental Apparel Design 3
Experimentation with a variety of materials to create apparel using both traditional and innovative methods. Emphasis on design development and originality. Investigation of various specialty markets for apparel design.
Prerequisites: Grade of C (2.0) or better in APD 443 .
APD 452 Textile Products Production Management 3
Overview of management issues in textile product production including raw material selection and evaluation, computer integration, equipment selection, planning production, costing, and quality control. Several manufacturing systems are analyzed.
Consumer, Apparel, and Retail Studies (CRS)
CRS 211 Textile Science: From Fiber to Finish 3
Principles of textile science with emphasis on fiber chemical composition, physical structure, and properties; analyses of yarn and fabric structures and properties; and fundamentals of coloration and finishing.
CRS 221 Culture, Human Behavior, and Clothing 3
Interaction of clothing and textiles with the individual and society: sociological and psychological implications for non-Western cultures.
GE Core: GSB
GE Marker: GN
CRS 231 Introduction to Apparel and Related Industries: From Concept to Consumer 3
Interaction of the consumer with apparel, retail, and associated industries. Overview of industry processes from raw material to consumption for apparel and other consumer products. Career opportunities explored.
CRS 242 Design Principles and Technology 3
Application of the elements and principles of design to analysis of textile products and solution of design problems. Emphasis on textile product design evaluations through verbal and written communications.
Prerequisites: CARS major.
CRS 255 Consumer Behavior in Apparel and Related Industries 3
An interdisciplinary study of how and why consumers make specific decisions and behave as they do. Principles and strategic implications of consumer behaviors for apparel and related industries.
CRS 262 Fashion Marketing and Communication 3
Integrated marketing communication approach to consumer, apparel, and retailing communication issues. Special emphasis put on professional oral and visual communication of advertising and promotional concepts.
CRS 312 Technical Apparel Analysis 3
Overview of the physical structure and properties of fiber, yarns, fabric, and apparel. Examination and evaluation of ready-to-wear apparel and related consumer goods from a consumer perspective.
Prerequisites: Minimum grade of C (2.0) in CRS 211.
Corequisites: CRS 312L.
CRS 312L Technical Apparel Analysis Lab 0
Laboratory supporting CRS 312.
Prerequisites: Minimum grade of C (2.0) in CRS 211.
Corequisites: CRS 312.
Notes: No grade is awarded with this course number. Grades are awarded with the lecture course.
CRS 321 Social Psychology of Dress 3
Social and cognitive processes related to the meanings people assign to clothing cues when perceiving one another. Focus on appearance-related stereotypes: age, gender, physical attractiveness, status, and ethnicity.
GE Core: GSB
CRS 331 Professional Development: Consumer, Apparel, and Retail Industries 3
Guidance and preparation for relevant and successful internship experiences in the major. Emphasis on professional norms and behavior. Examination of processes, content, requirements, and options for self-directed learning opportunities.
Prerequisites: Overall minimum GPA of 2.20 required for all concentrations. Minimum grade of C (2.0) in APD 252 for Apparel Design concentration; Minimum grade of C (2.0) in RCS 361 for GARI and RCS concentrations.
CRS 332 Internship: Consumer, Apparel, and Retail Industries 6
Campus-monitored, structured internship experiences in off-campus businesses, minimum 300 supervised clock hours. Application and development of professional skills directly related to the student's concentration in the major.
Prerequisites: Minimum grade of C (2.0) in CRS 331. overall GPA of 2.20; 18 s.h. in major; restricted to CARS majors;
Notes: May not be taken concurrently with CRS 331.
CRS 363 Global Sourcing of Apparel and Related Consumer Products 3
Sourcing strategies for apparel and related consumer products, global platforms, business and cultural environments, and financial transactions used in conducting business in the international marketplace.
Prerequisites: Minimum grade of C (2.0) in CRS 231.
CRS 372 Survey of Historic Costume 3
Survey of historic costume from prehistory to present, with emphasis on social, economic, and political events as well as various cultures that have influenced modern dress.
GE Core: GHP
CRS 400 Special Problems in Consumer Apparel and Retail Studies 1-4
Individual study. Conference hours to be arranged.
Prerequisites: Permission of instructor .
CRS 401 Supervised Professional Experience 1-4
Internship with selected commercial or industrial organizations, public or private agencies in accordance with the major course of study.
Notes: TDM 500 prior to Fall 2004. TDM 401 during 2004–05.
CRS 421 Entrepreneurship Practicum in Apparel and Consumer Retailing: Store Operations 3
Operation of student-run on-campus retail store. Application of industry knowledge and skills to maintain financial success using appropriate customer service, inventory management, and merchandise display techniques.
Prerequisites: Completion of 30 semester hours at UNCG.
Notes: Same as ENT 421.
CRS 431 Entrepreneurship in Apparel Retailing and Design 3
Exploration of issues in entrepreneurship relative to apparel retailing and design and development of skills necessary to establish and maintain a successful business.
CRS 481 Contemporary Professional Issues in Consumer, Apparel, and Retail Studies 3
Study of contemporary issues related to consumer, apparel, and retail studies. Application of knowledge and skills to solve real world industry problems.
Prerequisites: For Apparel Design concentration: minimum grade of C (2.0) in APD 341. For GARI concentration: minimum grade of C (2.0) in RCS 464; For RCS concentration: minimum grade of C (2.0) in RCS 560.
CRS 482 Special Problems in Consumer, Apparel, and Retail Studies 1-4
Study tours. Conference hours to be arranged.
Notes: May be repeated once for a total of four (4) semester hours.
CRS 493 Honors Work 3-6
Prerequisite: Permission of instructor; 3.30 GPA in the major,
CRS 513 Apparel and Related Consumer Products Analysis and Standards 3
Process of developing and analyzing product standards as they relate to consumers, industry, and international trade. Analysis of products in relation to existing or proposed standards.
Prerequisites: Grade of C (2.0) or better in CRS 312 or graduate standing.
CRS 530 Economics of the Textile and Apparel Complex 3
Economics and social aspects of production, distribution, and utilization of apparel and textiles.
Prerequisites: Grade of C or better in ECO 201 or its equivalent as determined by the instructor. or graduate standing.
CRS 570 Apparel Brand Management 3
All aspects of managing an apparel brand portfolio, including creating and positioning the brand, establishing brand equity and differentiation, and providing a brand experience for global apparel consumers.
Prerequisites: CRS 321.
CRS 582 Problems in Consumer, Apparel, and Retail Studies 2-6
CRS 589 Experimental Course 3
This number reserved for experimental courses. Refer to the Course Schedule for current offerings.
CRS 605 Research Methodology in Consumer, Apparel, and Retail Studies 3
Beginning graduate course in research methodology within the domains of consumer, apparel, and retailing. Concepts, frameworks, and relationships of theory and research. Epistemological issues, types of analysis, methods.
CRS 614 Global Luxury Products Market Analysis 3
Analysis of global markets for luxury apparel products. Employ information sources and techniques for market, competitor, and company analysis to support strategic marketing decisions.
CRS 615 Advanced Textiles and Experimental Methods 3
Analysis of structure and functional performance of advanced textiles (geotextiles, biomedical, nonwovens) using experimental methods such as Kawabata Hand Evaluation System, Differential Scanning Calorimeter, Thermal Gravimetric Analysis.
CRS 620 Analysis of Apparel and Related Industries 3
Analysis of apparel and related industries from raw materials through consumption. Examination of production and marketing of products, technological developments, and domestic and global market strategies.
CRS 632 Supervised Industry Practicum in Consumer, Apparel, and Retail Studies 3-6
Supervised industry practicum combining practical and academic elements. Course supervised by the Director of Graduate Study or designated faculty member.
Prerequisites: Permission of Director of Graduate Study.
Notes: Six hours of this course may be taken in one semester or three hours may be taken in two consecutive semesters.
CRS 642 Adv Experimental Product Dsgn 3
CRS 663 Experience in Consumer, Apparel, and Retail Issues Abroad 3
Cultural, political, business, and consumer issues within the apparel and retail industries of a specific country. May be repeated for credit with different country.
Prerequisites: CRS 560 or permission of instructor.
CRS 682 Graduate Seminar in Consumer, Apparel, and Retail Studies 3
Fundamentals of graduate studies in Consumer, Apparel, and Retail Studies, including guidelines for development and evaluation of research.
CRS 685 Problems in Retail and Consumer Studies 1-3
CRS 688 Readings in Retail and Consumer Studies 1-3
CRS 690 Minor Research 2-6
CRS 699 Thesis 1-6
CRS 701 Literature and Thought in Consumer, Apparel, and Retail Studies 3
Overview of concepts, frameworks, theory, thought, and empirical research within the domains of consumer, apparel, and retailing. Emphasis on contemporary thinking and identifying opportunities and directions for future research streams.
Prerequisites: Admission to PhD in consumer, apparel, and retail studies and permission of instructor.
CRS 711 Experimental Course 3
This number reserved for experimental courses. Refer to the Course Schedule for current offerings.
CRS 712 Theory Development in Consumer, Apparel, and Retail Studies 3
Examination of business related marketing theories to consumer, apparel, and retail studies. Analysis of marketing theories, models, and conceptual frameworks. Includes business-to-business, consumer, customer relationship, and economic theories.
Prerequisites: CRS 630, CRS 660, CRS 662 or permission of instructor.
CRS 713 Qualitative Methodology in Consumer, Apparel, and Retail Studies 3
Exploration of development and use of qualitative research methodology in consumer, apparel, and retail studies. Focus on application of qualitative methodology to diverse research problems, data collection procedures, and analysis approaches.
CRS 714 Advanced Quantitative Methods in Consumer, Apparel, and Retail Studies 3
Concepts, frameworks, theory, and empirical research methods and models within the consumer, apparel, and retailing domains. Emphasis on application of research methods and multivariate statistical models of consumer and retail research issues.
CRS 720 Social Psychology of Consumption 3
Investigation of approaches to research on consumption within social psychology. Focus on the study of apparel and related consumer products.
CRS 721 Consumer Behavior in Apparel and Retailing 3
Current theories and research in consumer behavior. Application of consumer behavior models to apparel, apparel-related products, and retailing through individualized research products.
Prerequisites: CRS 562 or permission of instructor.
CRS 731 Special Topics in Consumer, Apparel, and Retail Studies 3
Investigation of select topics specific to consumer, apparel, and retail studies.
Notes: May be repeated once for credit when topic varies.
CRS 765 College Teaching Practicum in Consumer, Apparel, and Retail Studies 3
Supervised, structured experiences in planning, teaching, and evaluating a college level course. Professors provide guidance and mentoring of graduate students during the experience.
Prerequisites: Admission to PhD program in consumer, apparel, and retail studies and permission of instructor.
CRS 781 Directed Independent Study in Consumer, Apparel, and Retail Studies 1-6
CRS 783 Problems in Apparel 1-3
CRS 784 Problems in Retail Marketing 1-3
CRS 786 Readings in Apparel 1-3
CRS 787 Readings in Retail Marketing 1-3
CRS 790 Independent Doctoral Research 1-6
Individual work on research problem(s) related to student's primary area(s) of specialization. Research conducted with faculty guidance and direction. Objective: develop one or more publishable manuscript(s).
CRS 799 Dissertation 1-12
Notes: Required of all candidates for the Doctor of Philosophy degree. May be divided over two or more semesters.
CRS 801 Thesis Extension 1-3
CRS 802 Dissertation Extension 1-3
CRS 803 Research Extension 1-3
Retailing and Consumer Studies (RCS)
RCS 261 Introduction to Consumer Retailing 3
Overview of consumer and apparel retailing, focusing on basic retail principles. Analysis of retail interfaces with special emphasis on fashion retailing and related consumer products. Career opportunities investigated.
RCS 264 Fashion Retail Management 3
Knowledge and skills in retail operation strategy and management. Emphasis will be placed on applications of operation management concepts as well as the role of technology employed to manage inventory.
RCS 361 Fundamentals of Retail Buying and Merchandising 3
Investigation of the roles and responsibilities of buyers and managers in retail operations. Fundamentals of merchandise mathematics and buying.
RCS 363 Visual Merchandising and Product Presentation 3
Skill development in product presentation. Conceptualization and implementation of store displays based on an understanding of visual merchandising concepts and theories as well as planning strategies and techniques.
RCS 464 Global Retail Strategy and Management 3
Investigation of consumer benefits offered by multichannel retailing of apparel and related consumer products. Focus on the importance of culture to successful retailing to diverse global consumers.
RCS 560 Advanced Retail Buying and Merchandising 3
Advancing the strategies of inventory acquisition and control. Application of retail math to Excel spreadsheets in planning the assortment plan, six-month merchandise plan, and model stock plans.
Prerequisites: Undergraduates: minimum grade of C (2.0) in RCS 361. Graduate students: permission of instructor.
RCS 584 Advanced Retail Analysis 3
Investigation of retailing from a strategic perspective. Concepts are analyzed and integrated into applied problem-solving scenarios focused on consumer needs.
Prerequisites: Minimum grade of C (2.0) in RCS 464 for undergraduates.
RCS 662 Behavior-Soft Lines Consumers 3
Study of environmental, individual, and psychological influences on behavior of consumers during the soft lines products consumption process.