Marketing, B.S.

The Marketing, B.S. major and all concentrations are available in traditional as well as online formats.

Overall Requirements

  • 120 credit hours, to include at least 36 credits at or above the 300 course level.
  • A cumulative GPA of at least 2.0.
  • Grades of C or better in courses used to meet major requirements.
  • Grade of C or better in: MKT 320
  • Marketing and Entrepreneurship double majors are permitted only 6 credits of duplicated credits. Only two of the following courses may count for both majors: MKT 328, MKT 403, MKT 427, ENT 430, or MKT 324.
  • At least 50 percent of the business semester hours required for the degree must be earned at UNC Greensboro.
  • The Marketing, B.S. major and all concentrations are available in traditional as well as online formats.

Degree Program Requirements

University Requirements
General Education Requirements - Minerva's Academic Curriculum (MAC)

Major Requirements

Bryan School Pre-Admission Courses 

Students should plan to complete the pre-admission courses by the end of the sophomore year, or as soon as possible thereafter. 

Courses used to meet Bryan School Pre-Admission and Bryan School Common Business Core requirements cannot be used to fulfill major or concentration requirements in the following majors: ACCT, BADM, ECOS, ENTR, FINC, INTB, ISSC, HTMT, or MKTG.

See the Joseph M. Bryan School of Business and Economics for more information.

Required29-30
BUS 115
& BUS 215
Blueprint for Personal Development
and Blueprint for Professional Development
or BUS 216
 Blueprint for Personal and Professional Development
ACC 201
Financial Accounting
ACC 202
Managerial Accounting
ECO 201
Principles of Microeconomics
ECO 202
Principles of Macroeconomics
ECO 250
Economic and Business Statistics I
ISM 110
Foundations for Analytics using Spreadsheets
ISM 280
Information Systems for Decision Making
Select one of the following:
ENG 101
Exploring Writing in College Contexts
ENG 102
Academic Research and Writing
FMS 115
Freshman Seminar in Reasoning and Discourse: Written Communication
Completion of one of the following:
MAT 115
College Algebra
MAT 118
Algebra with Business Applications
MAT 120
Calculus with Business Applications
MAT 150
Precalculus I
MAT 151
Precalculus II
MAT 190
Precalculus
MAT 183
Mathematics for the Life Sciences
MAT 184
Calculus for the Life Sciences
MAT 191
Calculus I
MAT 292
Calculus II
MAT 293
Calculus III
MAT 196
Calculus A
MAT 296
Calculus B

Bryan School Common Business Core

Required38
BUS 315
Global and Cultural Development
BUS 415
Leadership Development
CST 105
Introduction to Communication Studies
ECO 300
The International Economy
FIN 315
Business Finance I
MGT 301
Introduction to International Business
MGT 312
Organizational Behavior
MGT 330
The Legal Environment of Business
MGT 491
Business Policy and Strategy *
MKT 309
Business Communication & Innovation
MKT 320
Principles of Marketing
PHI 261
Ethical Issues in Business
or PHI 262
 Ethical Issues in Entrepreneurship
SCM 302
Operations Management
Global Sustainability Elective - One chosen from the list below: **
ECO 100
Economics of a Global Sustainable Society
ENT 130
Entrepreneurship in a Sustainable Global Environment
LLC 120
Global Crossings: Topics in Images, Media, and Texts
LLC 130
Global Green: Cultures of Production and/or Consumption
HTM 200
Introduction to Sustainable Development
*

Hospitality and Tourism Management majors are exempt from the MGT 491 requirement; a similar course, HTM 491, is taken within the major requirements.

**

Or other approved Global Sustainability elective.

Major Requirements

Required3
MKT 424
Consumer Behavior

Concentration

 Select one of the concentrations as detailed following the major requirements.

  • Professional Selling

  • Social Media Marketing

  • Strategic Marketing

Electives

Electives sufficient to complete the 120 credit hours required for the degree.

Professional Selling Concentration Requirements

Required9
MKT 324
Professional Selling *
MKT 328
Sales Leadership *
MKT 444
Effective Selling
Electives3
Select one from the following:
MKT 326
Introduction to Retailing
MKT 330
Social Media Marketing
MKT 403
Entrepreneurial Marketing *
MKT 407
Sports Marketing
MKT 421
Promotion Management in Esports
MKT 422
Fundamentals of Marketing Research
MKT 426
International Marketing
MKT 427
Personal Selling Internship *, **
MKT 429
Advanced Marketing Management
MKT 440
Digital Marketing Analytics
MKT 450
Marketing Internship **
MKT 493
Honors Work
MKT 499
Independent Study in Marketing
*

Entrepreneurship and Marketing double majors are permitted only 6 credits of duplicated credits. Only two of the following courses may count for both majors: MKT 324, MKT 328, MKT 403, and MKT 427.

**

Only one of the following internship courses may count as a Marketing major elective: MKT 427 or MKT 450.

Social Media Marketing Concentration Requirements

Required9
MKT 330
Social Media Marketing
MKT 429
Advanced Marketing Management
MKT 440
Digital Marketing Analytics
Electives3
Select one from the following:
MKT 324
Professional Selling *
MKT 326
Introduction to Retailing
MKT 328
Sales Leadership *
MKT 403
Entrepreneurial Marketing *
MKT 407
Sports Marketing
MKT 421
Promotion Management in Esports
MKT 422
Fundamentals of Marketing Research
MKT 426
International Marketing
MKT 427
Personal Selling Internship *, **
MKT 444
Effective Selling
MKT 450
Marketing Internship **
MKT 493
Honors Work
MKT 499
Independent Study in Marketing
*

Entrepreneurship and Marketing double majors are permitted only 6 credits of duplicated credits. Only two of the following courses may count for both majors: MKT 324, MKT 328, MKT 403, and MKT 427.

**

Only one of the following internship courses may count as a Marketing major elective: MKT 427 or MKT 450.

Strategic Marketing Concentration Requirements

Required9
MKT 422
Fundamentals of Marketing Research
MKT 426
International Marketing
MKT 429
Advanced Marketing Management
Electives3
Select one from the following:
MKT 324
Professional Selling *
MKT 326
Introduction to Retailing
MKT 328
Sales Leadership *
MKT 330
Social Media Marketing
MKT 403
Entrepreneurial Marketing *
MKT 407
Sports Marketing
MKT 421
Promotion Management in Esports
MKT 427
Personal Selling Internship *, **
MKT 444
Effective Selling
MKT 440
Digital Marketing Analytics
MKT 450
Marketing Internship **
MKT 493
Honors Work
MKT 499
Independent Study in Marketing
*

Entrepreneurship and Marketing double majors are permitted only 6 credits of duplicated credits. Only two of the following courses may count for both majors: MKT 324, MKT 328, MKT 403, and MKT 427.

**

Only one of the following internship courses may count as a Marketing major elective: MKT 427 or MKT 450.

Disciplinary Honors in Marketing, Entrepreneurship, and Hospitality and Tourism  

Requirements

  • A minimum of 12 credit hours as defined below.
  • UNC Greensboro cumulative GPA of 3.30 or better or, for transfer students, cumulative GPA of 3.30 or better from all prior institutions.
Required3
HSS 490
Senior Honors Project
6 credits of Honors coursework in the major6
3 credits of Honors coursework in the major or another area3

Recognition

Receive a Certificate of Disciplinary Honors in Marketing, Entrepreneurship, and Hospitality & Tourism; have that accomplishment, along with the title of the Senior Honors Project, noted on the official transcript; and be recognized at a banquet held at the end of the spring semester.

Honors Advisor

Contact Lori Mackowski at lamackow@uncg.edu for further information and guidance about Honors in Marketing, Entrepreneurship, and Hospitality & Tourism. To apply: https://honorscollege.uncg.edu/disciplinary-honors/disciplinary-honors-admissions