ENT 130 Entrepreneurship in a Sustainable Global Environment 3

Global forces will restructure the world economy for the foreseeable future. Entrepreneurship, sustainability, and innovation will drive companies and individuals and produce major changes within that environment.

MAC: MAC Global and Intercultural

Notes: Students who have prior credit for BUS 130 may not take ENT 130 for credit.

ENT 201 Creativity, Innovation, and Vision 3

Creativity and innovation is examined through an interdisciplinary lens. We examine how creative and innovative thinking gives us the vision to see opportunities and how they impact society.

MAC: MAC CritThink Soc and BehavSci

Notes: Students who have prior credit for BUS 201 may not take ENT 201 for credit.

ENT 206 Start Something Globally Sustainable! 3

Students learn the basics of establishing a new business from idea to inception while identifying dynamic elements of culture and environmental systems through the finalized sustainable global business, esports application, and direct selling assignment. Students may have the opportunity for a loan to establish a viable business.

MAC: MAC Global and Intercultural

Prerequisites: None.

Notes: Students who have prior credit for BUS 206 may not take ENT 206 for credit.

ENT 240 Introduction to the Entrepreneurial Experience 3

Introduction to the entrepreneurial experience including historical perspectives, the role of entrepreneurs in supporting the economy, the entrepreneurial process, venture creation, and innovation.

Notes: Students who have prior credit for BUS 240 may not take ENT 240 for credit.

ENT 300 Ideas to Sustainable Opportunities: Feasibility Analysis 3

Provides the knowledge and skills to develop a sustainable feasibility plan for a new business venture that will be the basis for developing a business plan.

Prerequisites: ENT 200 or FIN 200 or ACC 201 or permission of instructor.

Notes: Students who have prior credit for BUS 300 may not take ENT 300 for credit.

ENT 336 Opportunities to Action: Business Plan 3

Provides the knowledge and skills to develop a feasibility plan into a business plan for a new venture, which culminates in a business plan competition.

Prerequisites: BUS 300 or ENT 300.

Notes: Students who have prior credit for BUS 336 may not take ENT 336 for credit.

ENT 337 Family Business 3

Overview of family business, including what is required for family harmony and business continuity.

Notes: Students who have prior credit for BUS 337 may not take ENT 337 for credit.

ENT 338 Global Franchising 3

This course introduces the student to opportunities in franchising including becoming a franchisee or franchisor.

Prerequisites: ACC 201 or ENT 200/FIN 200.

Notes: Students who have prior credit for BUS 338 or HTM 338 may not take ENT 338 for credit.

ENT 340 Social Entrepreneurship 3

Introduction to social entrepreneurship including identification of social problems and how they are solved through innovation, community impact, sustainability, ethical, scalable, economic value creation, and risk-taking efforts.

Notes: Students who have prior credit for BUS 340 may not take ENT 340 for credit.

ENT 342 International Entrepreneurship 3

Creation and management of business ventures with international dimensions are examined, and economic and formal/informal institutions affecting entrepreneurship are discussed.

Notes: Students who have prior credit for BUS 342 may not take ENT 342 for credit.

ENT 411 Silver Industries 3

Overview of the longevity economy and its influences on entrepreneurial opportunities. Case illustrations highlighted. Using the entrepreneurial business model, students explore opportunities, risks, and rewards in the silver industries market.

Notes: Same as GRO 511.

ENT 430 Researching Opportunities in Entrepreneurship and Economic Development 3

Students will learn how to conduct research necessary to make informed decisions for an entrepreneurial venture and measure and assess economic development opportunities. No business research experience necessary.

Prerequisites: Junior, senior, or graduate standing.

Notes: Same as GES 430, LIS 430, MKT 430.

ENT 440 Experiences in Sustainable Entrepreneurship 3

Interdisciplinary engagement of sustainable entrepreneurship as model for change on an issue of environmental sustainability. Exploration of models that respond to social, economic, environmental, and justice issues.

Prerequisites: Junior standing.

Notes: Students who have prior credit for BUS 440, PCS 440, or WGS 440 may not take ENT 440 for credit.

ENT 493 Honors Work in Entrepreneurship 3

Paper or project in one of the seven profiles in Entrepreneurship; may be in conjunction with the North Carolina Entrepreneurship Center.

Prerequisites: Permission of instructor, 3.30 GPA in the major, 12 s.h. in the major.

ENT 499 Selected Topics in Entrepreneurship 1-3

Study of topics of common interest to those interested in entrepreneurship. Group discussion and study rather than independent study emphasized. Generally non-recurring topics studied.

Prerequisites: Junior standing. permission of instructor;

Notes: May be repeated for credit if the topic of study changes. Students who have prior credit for BUS 499 may not take ENT 499 for credit.

ENT 606 International Entrepreneurship 3

This course is for students interested in starting, joining, or expanding international ventures. It examines dimensions affecting entrepreneurship, including modes of entry (direct selling, franchising, internet), economic, and formal/informal institutions.

Notes: Students who have prior credit for BUS 606 may not take ENT 606 for credit.

ENT 609 Franchising 3

Develop knowledge and skills needed to succeed as a franchisee, franchisor, or franchise executive, including understanding the Franchise Disclosure Document and the role of entrepreneurship in franchising.

Notes: Students who have prior credit for BUS 609 may not take ENT 609 for credit.

ENT 630 Researching Opportunities in Entrepreneurship and Economic Development 3

Students will learn how to conduct research necessary to make informed decisions for an entrepreneurial venture and measure and assess economic development opportunities. No business research experience necessary.

Prerequisites: None.

Notes: Students who have prior credit for GES 630, LIS 530, or MKT 530 may not take ENT 630 for credit.

ENT 640 Experiences in Sustainable Entrepreneurship 3

Interdisciplinary course in sustainable entrepreneurship. Exploration of models for designing and implementing entrepreneurial projects which respond to social, economic, environmental, and justice issues. Introduction to direct action and evaluation.

Prerequisites: None.

Notes: Students who have prior credit for BUS 640 or WGS 640 may not take ENT 640 for credit.

ENT 677 Entrepreneurship Opportunities in Healthy Aging 3

Examination of entrepreneurship opportunities related to the aging population, with specific attention to products and services that extend the healthy lifespan. Includes development of Business Opportunity Analysis.

Notes: Same as GRO 677.

MKT 309 Business Communication & Innovation 3

Business and professional communication: teamwork, communication technology, verbal and non-verbal strategies in a problem-solving, innovation context. Emphasizes effective persuasive, interpersonal, intercultural, and organizational strategies through business styles, formats, and presentations.

Prerequisites: ISM 110, ECO 201, CST 105, and one of the following: ENG 101, ENG 102, FMS 115 or RCO 101. Another prerequisite is Junior standing. Enrollment is restricted to students who are Pre admitted to or admitted to majors in the Business School (PACC, ACCT, PBAD, BADM, CARS, ECON, PECO, ECOS, PENT, ENTR, PFIN, FINC, PHTM, HTMT, PINT, INTB, PISC, ISSC, PMKT, or MKTG).

MKT 320 Principles of Marketing 3

Introduction to marketing with an emphasis on the marketing mix, market segmentation, targeting, and positioning for consumer and business markets in domestic and international economies.

Prerequisites: ACC 201 (or ACC 218), CST 105, ECO 201, ISM 110, and any one of the following: MAT 115, MAT 118, MAT 120, MAT 150, MAT 151, MAT 183, MAT 184, MAT 190, MAT 191, MAT 196, MAT 292, MAT 293, MAT 296. and restricted to students who are Pre admitted to or admitted to majors in the Business School (PACC, ACCT, PBAD, BADM, CARS, ECON, PECO, ECOS, PENT, ENTR, PFIN, FINC, PHTM, HTMT, PINT, INTB, PISC, ISSC, PMKT, or MKTG).

MKT 324 Professional Selling 3

Professional selling provides students with the knowledge and skill sets needed to give them the ability to make effective sales presentations to businesses or consumers, including direct selling.

Notes: Students who have prior credit for ENT 324 may not take MKT 324 for credit.

MKT 326 Introduction to Retailing 3

Introductory course in the fundamentals of store organization, management, and merchandising.

Prerequisites: Grade of C or better in MKT 320. junior standing; major in ACCT, BADM, CARS, ENTR, FINC, HTMT, INTB, ISSC, or MKTG.

MKT 328 Sales Leadership 3

Study and practice of selling and sales management techniques from a strategic marketing perspective. Emphasis on the firm profit-maximizing allocation of resources. Through case studies of best practices, students learn strategies to lead and motivate sales teams to achieve exceptional results.

Prerequisites: Sophomore standing.

Notes: Students who have prior credit for ENT 328 may not take MKT 328 for credit.

MKT 330 Social Media Marketing 3

Students explore how stakeholders define, measure, and assign value to corporate social media efforts. Skills are developed in managing change, innovation, and stakeholder partnerships related to social media.

Prerequisites: Grade of C or better in MKT 320.

MKT 403 Entrepreneurial Marketing 3

Focuses on marketing strategy, planning, and tactics for entrepreneurial firms. Addresses general marketing and selling issues -- including direct selling -- and specific "real world" marketing problems. Student teams will work with on a specific start-up case and develop a marketing plan for that firm.

Prerequisites: None.

Notes: Students who have prior credit for ENT 403 may not take MKT 403 for credit.

MKT 407 Sports Marketing 3

Sports marketing applies marketing, promotion, and sales tools and techniques to the specific domain of sporting events, sporting activities, and sports related products.

Prerequisites: Junior standing.

MKT 421 Promotion Management in Esports 3

Comprehensive focus on promotion processes and criteria for making promotion and advertising campaign decisions. Emphasis on behavioral and communicative aspects of advertising, personal sales, branding in the context of Esports and other promotional tools from a management decision-making viewpoint.

Prerequisites: Grade of C or better in MKT 320. major in ACCT, BADM, CARS, ECON, ECOS, ENTR, FINC, HTMT, INTB, ISSC, or MKTG.

MKT 422 Fundamentals of Marketing Research 3

Conceptual foundation of qualitative and quantitative marketing research, sampling theory, experimental design, and psychological scaling techniques, along with analytic skills using user-friendly data analysis software. Case analysis as well. Student develops application abilities through assignments and a course project.

Prerequisites: Grade of C or better in MKT 320. major in ACCT, BADM, CARS, ECON, ENTR, FINC, HTMT, INTB, ISSC or MKTG;

Notes: Students who have prior credit for ENT 422 may not take MKT 422 for credit.

MKT 424 Consumer Behavior 3

Psychological and socioeconomic factors affecting consumer motivation, behavior, and buying decisions. Emphasis on current research on, and theory about, behavior of consumers as individuals and as members of socioeconomic groups.

Prerequisites: Grade of C or better in MKT 320. junior standing; major in ACCT, BADM, CARS, ENTR, FINC, HTMT, INTB, ISSC, or MKTG.

MKT 426 International Marketing 3

Issues in international marketing are addressed from both theoretical and experiential learning perspectives. A comprehensive team-based project involves the intensive use of the Internet in accessing electronic databases.

Prerequisites: Grade of C or better in MKT 320. major in ACCT, BADM, CARS, ENTR, FINC, HTMT, INTB, ISSC, or MKTG.

MKT 427 Personal Selling Internship 3

Minimum of 100 hours planned work experience in an organization with a personal sales force. Instructor will provide placement or must approve placement in advance.

Prerequisites: Permission of Instructor.

Notes: Students who have prior credit for ENT 427 may not take MKT 427 for credit. Grade: Pass/Not Pass (P/NP).

MKT 429 Advanced Marketing Management 3

Advanced analysis and decision-making techniques in marketing. Emphasis on strategic view. Major group project involves working with organizations to develop and present an actual marketing plan.

Prerequisites: MKT 422 or MKT 440. major in ACCT, BADM, CARS, ENTR, FINC, HTMT, INTB, ISSC, or MKTG.

MKT 430 Researching Opportunities in Entrepreneurship and Economic Development 3

Students will learn how to conduct research necessary to make informed decisions for an entrepreneurial venture and measure and assess economic development opportunities. No business research experience necessary.

Prerequisites: Junior, senior, or graduate standing.

Notes: Same as ENT 430, GES 430, LIS 430.

MKT 440 Digital Marketing Analytics 3

Students are introduced to the marketing analytics process with emphasis on analyzing digital marketing data. Students learn common performance metrics of digital marketing data and the tools to analyze digital data.

Prerequisites: MKT 320 and MKT 330.

MKT 444 Effective Selling 3

Designed to enhance the student's ability to present a product/service in a sales setting and negotiate the sale through an effective and efficient process.

Prerequisites: Junior standing.

MKT 450 Marketing Internship 3

Planned work experience in a marketing firm or the marketing department of a business/organization. Instructor must approve internship in advance.

Prerequisites: MKT 320 and MKT 422. 2.75 or higher GPA; permission of instructor;

Notes: Grade: Pass/Not Pass (P/NP).

MKT 493 Honors Work 3-6

Honors Work.

Prerequisites: Permission of instructor. 3.30 GPA in the major, 12 s.h. in the major;

Notes: May be repeated for credit if the topic of study changes.

MKT 499 Independent Study in Marketing 3

Guided readings, research, and individual project work in marketing under direction of the faculty.

Prerequisites: MKTG major and department approval.

HTM 102 Introduction to Hospitality and Tourism Management 3

Overview of the products, services and experiences provided by the various sectors of tourism and hospitality industries, including lodging, restaurants, attractions, destination management. Introduction to the roles of industry managers at all organizational levels.

HTM 103 Introduction to Esports Management 3

Overview of the Esports industry and the fundamentals of effective Esports management. Students will explore the history, growth, current management practices, stakeholders, and future of Esports. Students will explore career opportunities in Esports management.

HTM 200 Introduction to Sustainable Development 3

Explores the social, environmental, and economic dimensions of sustainable development; introduces sustainable development concepts and challenges; prepares students for the application of these concepts in functional business contexts.

MAC: MAC Global and Intercultural

HTM 201 Corporate Social Responsibility and Change Management 3

Students explore how stakeholders define, measure, and assign value to corporate efforts in social responsibility. Skill development in managing change and innovation, stakeholder partnerships, social media, and volunteerism.

HTM 231 Tourism, Cultures, and Places 3

A study of tourism as a vehicle for increasing understanding of cultural differences and spatial interaction within and between different ethnic, linguistic, and religious groups across the world.

MAC: MAC Global and Intercultural

HTM 250 Diversity and Equity in Hospitality, Tourism and Esports 3

Diversity and equity issues in hospitality, tourism and Esport management. Political, social, and cultural variables impacting hospitality supervision and human resources.

HTM 310 Hotel Operations 3

Exploration of lodging operations and management, which include hotels, resorts, cruise ships, and rentals. Topics include revenue-management, forecasting, budgeting, measuring operational and employee performance, ethics, sustainability and property management technology.

HTM 312 Hospitality Facilities Management 3

An overview of managing hospitality facilities such as restaurants, hotels, and attractions. Students learn to communicate functional goals from an operator's viewpoint such as operating costs for various types of facilities, types and characteristics of major building systems, and sustainable aspects of building equipment and management.

HTM 313 Revenue Management 3

Applies economic principles of demand and supply to hotel and resort revenue management; addressing sources of revenue, inventory control, pricing decisions, customer relationships, sustainability and strategic partnerships.

HTM 314 Sustainable Food and Craft Beverage 3

Explores the evolution of food and beverage as a commodity; ethical issues of industrializing and globalizing foodservice systems; strategies for successfully incorporating sustainability and ecogastronomy into commercial food and beverage operations.

HTM 332 Sustainable Destination and Experience Management 3

Introduction to the management of sustainable tourism destinations. Students will be exposed to the entire destination and experience management process including basic concepts, planning, development, management, and marketing of tourism experiences.

HTM 335 Sustainable Tourism and Transportation 3

Explores transportation networks utilized by the global tourism sector; their social, economic, and environmental dimensions, associated trends, associated negative impacts and resource usage, and opportunities for planning sustainable transportation networks.

Notes: Same as GES 331.

HTM 364 Restaurant Entrepreneurship 3

Students will explore the role of entrepreneurship in the hospitality and tourism industry, determine risks and rewards of self-employment, and develop business concepts based on the hospitality and/or tourism skill set.

Prerequisites: Junior or senior standing.

Notes: Students who have prior credit for ENT 354 may not take HTM 364 for credit.

HTM 401 Hotel and Travel Services Sales and Marketing 3

Explores marketing of tourism and hospitality services with an emphasis on matching tourism and hospitality products to visitor demand, while achieving organizational sustainability objectives.

Prerequisites: HTM 332 or MKT 320.

HTM 419 Independent Study in Hospitality, Tourism and Esports 3

Independent research experience conducted by individual students under the supervision of a selected program faculty member.

Prerequisites: HTMT major and department approval.

Notes: May be repeated once for a total of 6 s.h.

HTM 427 Internship in Hospitality, Tourism and Esports Management 3

This internship enables HTMT students to gain valuable work experience within the hospitality, tourism or Esports industries. 100 supervised clock hours required for completion of this 3-credit course.

Prerequisites: HTMT major.

HTM 433 Event, Meeting and Esports Tourism 3

Explores event management from the tourism and Esports perspective with a focus on destination event portfolios. Students learn to plan and execute these events and develop a community event portfolio management.

HTM 442 Community-Based Sustainable Tourism Planning 6

Theory and practical applications of tourism planning, which includes market analysis, infrastructure proposal and development, and implementation strategies. International travel required.

Prerequisites: Minimum 2.0 GPA.

Notes: May be repeated once for credit.

HTM 451 Service Management 3

Integration of service systems management, human behavior, and marketing in the creation, delivery, and assurance of service quality and customer service.

Notes: Students who have prior credit for ENT 451 may not take HTM 451 for credit.

HTM 474 Wine Business Management 3

Introduction to the wine and craft beverage industry. Topics include management of wineries, production of wine, wine marketing and sales, history, economics, pairing of wine, and legal issues associated with wine.

Notes: Students who have prior credit for ENT 473 may not take HTM 474 for credit.

HTM 488 Special Topic in Resorts and Entertainment Attractions 3

A review of current trends and management topics related to entertainment attractions, including esports, theme parks, spectator sports, theaters, concert venues, and resorts. This course includes practical experience with reflection and discussion.

Prerequisites: Department approval.

HTM 491 Hospitality, Tourism and Esport Strategic Management 3

A capstone case course where students utilize the integration of knowledge and skills, acquired throughout their course work, through the strategic management process to address issues facing hospitality, tourism and Esport organizations.

Prerequisites: HTMT major. Senior standing.